Business Analysis: Scarlet Hospital

The most important characteristics that affect the customer's decision-making process is their lifestyle. Only because, “it determines how people spend their time, the interests they have, and their perceptions” (Bowen, 2008). Therefore, the customer’s views and preferences are extremely important in the energetic and competitive health care industry. The best marketing study is to launch the compound desires and thoughts of the customers that are vital in the expansion of a marketing strategy that meets the demands of the customers. Marketing examination can be helpful to a firm in guessing the future needs and increase the market portion, especially in a setting that is probably to interest new clients. Industries use market separation
Regardless, of the potential competition at Scarlet Hospital is guaranteed of reliable revenues across the business sectors.
Weakness: Scarlet Hospital failed to gamble in other regions that form their major weakness. For ages, the Hospital focused on locations that have no efforts in entering new markets. The pending access of new companies on the market might affect the corporation progress.
Opportunity: Scarlet Hospital has many opportunities in the new market place such as Salem. For Scarlet Hospital to have full advantage of the new highway to take clients from Salem is by limiting their activity level. “The size of the service providers do not matter, especially if their services are wanting in terms of quality” (Katie, Weech-Maldonado, & Mor, 2005). Although the corporation’s viewpoint can come in handy, the service production people are becoming worried about the quality of service
“Innovation can help Scarlet hospital to improve its marketing position and avoid losing its market ” (Manu, & Sriram, 1996). To see progress creating an innovation can help communication become effective by passing the information about the services offered in hospital easily. Using the internet can also be helpful because it gives the patients access to their services and this makes it likely to expand the quality of services that the hospital offers. Having innovation is the perfect marketing strategy because it gives the hospital a chance to create a website where patients have discussions online and away to book appointments. Having this in place allows Scarlet hospital to participate with other hospitals from Walnut Grove and Salem. It will also appeal more clients because of the services and the convenient cost being easy to access. Having the structure will save time and money and help patients point of view about the services being