Throughout the last five weeks a strategic plan has been formulated. The strategic plan has many elements associated with the strategic plan. To start Emergency Medical Traveler needed to come up with a mission statement designed to show potential purchasers what the organization is all about. Along with the mission statement a company’s vision statement shows where the Emergency Medical Traveler is going to be in the future. After these statements have been created, a SWOTT analysis needed to be completed to discover strengths, weaknesses, opportunities, threats, and trends. By realizing the previous an organization is able to focus on their strengths and strengthen their weaknesses in order to create strong and reliable consumer relations. Next came the balanced scorecard was added to further point the direction. Finally some methods have been developed to monitor and control the strategic plan; along with recommending actions to address ethical, legal and regulatory issues faced by Emergency Medical Traveler. Strategic Plan Part I: Conceptualizing a Business There are several processes involved in starting up a new business. The first thing a person or team must do in order to start their business is decide on a product or service. This paper will define the business the author has chosen by developing a mission statement. This paper will also show the vision of the organization, what it wants to become in the future. The guiding principles of this business will be defined considering culture, social responsibility, and ethics. The vision, mission, and values will be evaluated to guide the business’s strategic direction. Finally this paper will evaluate how the organization addresses customer needs and critique how the competitive advantage is achieved. Mission Statement The business the writer has chosen is a sales firm for a company called Emergency Medical Traveler, (EMT). The EMT is a unique device
References: Emergency medical traveler. (2008-2010). Emergency medical traveler. Retrieved from http://www,emergencymedicaltraveler.com U.S. Department of Health & Human Services. (n.d.). Health information privacy. Retrieved from http://www.hhs.gov/ocr/privacy/hipaa/understanding/index.html Appendix [pic]