Business Communication

Business communication is unique from other types of communication. Clear business communication is the main part of the corporate management. Nowadays, in the good times the organizations owe its primary responsibility to shareholders. However, in restless and potentially insolvent times, the company’s management responsibility goes directly to stakeholders. Also it can include bondholders, banks, customers, even Government agencies. Correspondingly, management will need the support from all these turnaround. Stakeholder communication becomes one of the critical steps in finding the way of surviving for these companies. Therefore, the company should develop consistency and extensive plan in order to commit their operational, strategic, financial and transactional problems. According to the Matthew Walker, in this situation, the first step should be communication proactively to limit surprises and build the credibility and trust. It does not mean that company should disclose every financial part; however the trust is the critical. The healthy business requires the healthy community. Also, there should contribution in creating and maintenance. Certainly, the public wants to know about companies, organizations. Lewis (2010) states that, corporate social responsibility becomes the “buzzword” from the boardroom to the living room by growing media coverage dealing with such issues as corporate governance and environmental responsibility. Professionally, this rise in awareness of the term CSR has created a new fashion in business management (Jackson, 2001). Many academics, corporate stakeholders and Government are calling on large and small corporations to adopt CSR orientated approaches to business. It helps to communicate with stakeholders effectively. Inefficient or poor communication often demonstrates incomplete planning, unrealistic deadlines and budgets. Every company needs to communicate often and effectively in order to know about the processes of

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