Business Communication
Module title: Business Communication
Assignment number: 2
Assignment title: Press Release and Media article
Submission date: 24th Jan 2014
Press Release
Apple’s God Father, Steven Jobs dies aged 56
October 6, 2011 12:15:00
CUPERTINO, California, October 5, 2011 The co-founder and chief executive of Apple, Steven Jobs has passed away in Palo Alto at 56 years old. He had suffered a long term pancreatic tumor and died at his home, surrounded with closest family members.
As a visionary and creative genius, Steven Jobs devoted himself to change the world through innovation and invention. US President Barack Obama said that, “Steven was greatest of American innovators - brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it”
Furthermore, he has driven a revolution into digital technology and was widely recognized as a pioneer of the personal computer revolution. Since the establishment of APPLE in 1976, Jobs has accompanied the company through peaks and troughs. Under his leadership, Apple introduced the famous “I” series, iMac, iTunes, iPod, iPhone and iPad to the public and became a leader in the technology industry. He also excogitated the unprecedented service item such as Apple store and iTunes store. Steven Jobs has successfully lead Apple for 15 years and provide a stable financial revenues. Therefore, people call him the God-father of Apple.
On 24th August 2011, he handed in his resignation and recommend Tim Cook to be the new CEO. Tim Cook said the "a company that only he could have built, and his spirit will forever be the foundation of Apple”. The death of Steven Jobs is the loss of the world. Apple said the company had "lost a visionary and creative genius and the world have lost an amazing human being".
It is obvious that Steven Jobs’ family has experienced a difficult time after Steven Jobs’ death. Not only his family misses the
Assignment number: 2
Assignment title: Press Release and Media article
Submission date: 24th Jan 2014
Press Release
Apple’s God Father, Steven Jobs dies aged 56
October 6, 2011 12:15:00
CUPERTINO, California, October 5, 2011 The co-founder and chief executive of Apple, Steven Jobs has passed away in Palo Alto at 56 years old. He had suffered a long term pancreatic tumor and died at his home, surrounded with closest family members.
As a visionary and creative genius, Steven Jobs devoted himself to change the world through innovation and invention. US President Barack Obama said that, “Steven was greatest of American innovators - brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it”
Furthermore, he has driven a revolution into digital technology and was widely recognized as a pioneer of the personal computer revolution. Since the establishment of APPLE in 1976, Jobs has accompanied the company through peaks and troughs. Under his leadership, Apple introduced the famous “I” series, iMac, iTunes, iPod, iPhone and iPad to the public and became a leader in the technology industry. He also excogitated the unprecedented service item such as Apple store and iTunes store. Steven Jobs has successfully lead Apple for 15 years and provide a stable financial revenues. Therefore, people call him the God-father of Apple.
On 24th August 2011, he handed in his resignation and recommend Tim Cook to be the new CEO. Tim Cook said the "a company that only he could have built, and his spirit will forever be the foundation of Apple”. The death of Steven Jobs is the loss of the world. Apple said the company had "lost a visionary and creative genius and the world have lost an amazing human being".
It is obvious that Steven Jobs’ family has experienced a difficult time after Steven Jobs’ death. Not only his family misses the