Business Environment and Organizational Purpose

For my first research I chose a company that positions itself as a service. The company, called LOOKSLR, suggests customers to buy and sell clothes. Let’s run through the interview below.

— Hello, Kairzhan. Tell us please, how did you come up with the idea of personal sales service? What has inspired you?

— One day I noticed that my wife is trying to sell the blouse she bought via internet. She was chatting with her friend, offering her to buy this blouse. In her offer she described the clothing in details: size, colour, material, even the length of the sleeves! When I asked her why was she trying to sell the blouse she bought for herself to another person. She simply told me that when she was buying that blouse she has a bad mood and she just wanted to cheer herself up with any purchase(yeah, woman often do that). But when she came home and tried the blouse again, she decided that the colour doesn’t suit her at all and she won’t wear it anywhere. I listened to her story and remembered myself: I have a couple of new clothes that I don’t wear. I liked them on the moment of buying but then I didn’t find a case to wear them. So, I decided it would be a great idea to have online shopping website where people can sell the clothes they don’t need to another people who will really like them, because tastes differ.

— What is the key objective of the company?

— The key objective is to help people to sell their clothes which doesn’t suit them, or they simply don’t need. We help them to free their wardrobes from useless clothes. Another side of this key objective is to help people buy clothes. As you know, the prices for clothes much cheaper on our website because sellers give away their clothing at a lower price than they bought it. We try to simplify our customers’ lifes.

— What about your target audience? Who are they?

— Our target audience firstly people who like shopping. And nowadays shopping becomes very popular, and everyone wants to look