Term Paper
1.) (Strategic)Philanthropy can be defined as giving back to the community (FERRELL, 2011, p. 94). Certain companies that profit from society feel a moral obligation to give back to the people. I believe giving back in the long term is a great idea for business. If done correctly it can be a great marketing tool.
Strategic Philanthropy is a more defined giving back to society. It is mutually beneficial to the organization and stakeholders (FERRELL, 2011, pp. 118-119). For example, take any company that produces alcoholic beverages. Use Smirnoff as an example, if Smirnoff started a support line for alcoholics and/or a path to sobriety. I believe that Smirnoff would be practicing Strategic Philanthropy.
Using Strategic Philanthropy is having an ace up your sleeve. Imagine if Smirnoff was involved in an event that tarnished its image and reputation. A prominent person such as a movie start or profession athlete falls due to alcohol abuse and has a bottle of Smirnoff Vodka in their hand. I feel Smirnoff should offer a way to sobriety considering Alcohol is very abusive.
1.) Sustainability according to the UN Commission on the Environment and Development, sustainable means meeting the present needs without compromising the ability of future generations to meet their own needs (FERRELL, 2011, p. 103). Companies that use nonrenewable resources need to be extremely cautious about how they do business. They need to define very specific questions about the way they do business.
If a company that made plastic pellets used for consumer goods is not a sustainable business. This business eventually will collapse due to depleting resources. This event may take a very long time, but time is against them. A company needs to invest in the future finding more efficient ways to for labor, energy, and minimizing pollution.
This is no easy task considering the world is addicting to oil and other natural nonrenewable resources. The