Fambul Medical practice (FMB) is a rural practice based in North Hertfordshire providing face to face doctor-patient care. There many problems facing this practice. Swot analysis can be used to enable the practice managers to redistribute, reorganise, interrelate, and understand the changes which can be made in the practice.
[pic] Strength and weaknesses are internal factors which has positive and negative effect. Opportunities and Threats are external factors. Opportunities gives positive when resources are used effectively., but if threat are not recognised it can destroy and organization.
Strengths of the Practice are: ▪ Availability of Experienced Staff ▪ Compliance Code of Conducts ▪ Traditional organisation ▪ Modernisation process ▪ Availability of the Practice Infrastructure ▪ Good Customer Care
AVAILABILITY OF EXPERIENCED STAFF
FMP has been in existence for 82years and can boast of well experienced managers like Dr.Marie Bo-Cooper the Managing Director, who has been in practice for 32years, in which the job has been her life, also Mrs. Patricia Brown, the Practice Manager, and the knowledge bank of the practice has been practicing since she left school in the 1960’s e.t.c.
TRADITIONAL ORGANISATION
The kind of practice they have in FMP is an old fashioned one, in which their motto was ‘Our Heart is the People’. Based on their long time existence, people in the area trusted them and the face-to-face doctor-patient care from where they gained their reputation.
COMPLIANCE CODE OF CONDUCT
Code of conduct are still been followed in FMP, this can be related to the two Practice Partners, the first cousins of Dr.Bo.Cooper, they still obey her and follow the formalities.
MORDENISATION PROCESS
With the assistance of Dr.Samara FMP is changing from the old-fashioned practice into a modernized one, who came in to replace Dr.Dean who first started the process. Areas which he wanted to modernised