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Business: Management and Assessment Task

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Business: Management and Assessment Task
Simulated workplace
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For
BSBADM502B
BSBADM503B
BSBLED502A
(Diploma of Business)
Semester 2, 2014

Bernadette Squire
Leading Vocational Teacher
Bachelor of Education/Diploma of Business/Diploma of Project Management
Email: bernadette.squire@tafe.qld.edu.au
Mob: 0401 098 448
Case Study: Business plan (excerpt)

Conference concept
Submission details
The Assessment Task is due on the date specified by your assessor.
Submit this document with any required evidence attached. See specifications below for details.
Performance objective
Candidates will need to conduct individual research of available materials and local resources, show initiative and problem-solving skills to outline the plan for a conference.
Assessment description
For this task, you are required to complete a conference concept document. The concept document is designed to help a conference manager in developing a scoping document for a conference to be held. You are required to review the case study outline below, and create and complete all aspects of the concept document.
You are one of the senior administrative staff working in the marketing department of MacVille Pty Ltd. The MacVille events steering committee with ultimate authority in convening the conference have requested that you plan and manage a conference that they would like run in the next 3-4 months.
The purpose of the conference is to raise awareness of the Mezzo range of imported Italian espresso coffee machines that the firm has recently secured the rights to use in Australia. MacVille senior management believe that the conference will primarily raise product awareness of the machines as well as increase awareness of MacVille’s association with the specialist suppliers of the Mezzo machines, and build relationships between managers of MacVille’s cafés. These conferences will be held in every major city in Australia, but yours is the second

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