Business Opportunities Under Globalization
1a. Explain briefly how globalization has affected it.
Under the influence of globalization, language is affected. Societies are shaped to be more multi-lingual due to the advancement in transportation technology and communication technology that increase cross-boundary interactions. With increasing international trade,new markets are opened up, some languages, like Chinese, become more popular. According to the World Trade Ogranization (2013), both the imports and exports of China to the world in 2012 are 10 times of that in 2000. Meanwhile, the number of non-native speakers who took the Chinese Proficiency Test also increased 5 times from 117,600 in 2005 to about 750,000 in 2010. (Liu,2011) Increasing international trade gives people incentive to learn a second or third language. Languages of countries with economic strength are becoming more globalized.
1b. Develop a business idea that can capture the opportunities created by globalization based on your answer in part a.
Globalization expands the market of languages learning. Businessmen and workers who want to increase their competitiveness are likely to equip themselves with more foreign languages. Therefore, there could be a business that provides “shortcut e-language class for business” to learners who want to acquire a new language mainly for business purpose.
The following business model is supposed to be applicable to all languages, though providing class of languages of emerging markets, such as Chinese and Indian, tends be more profitable. The target groups of this business are the above-mentioned people who like to use a foreign language in business contexts. Their identities may vary from fresh graduates to executive officers. The course will be e-based, with learning materials designed in the form of apps and interactive e-text book for users to download to portable devices. The content of the language course will primarily focus on language for business, for example, conversations in
Under the influence of globalization, language is affected. Societies are shaped to be more multi-lingual due to the advancement in transportation technology and communication technology that increase cross-boundary interactions. With increasing international trade,new markets are opened up, some languages, like Chinese, become more popular. According to the World Trade Ogranization (2013), both the imports and exports of China to the world in 2012 are 10 times of that in 2000. Meanwhile, the number of non-native speakers who took the Chinese Proficiency Test also increased 5 times from 117,600 in 2005 to about 750,000 in 2010. (Liu,2011) Increasing international trade gives people incentive to learn a second or third language. Languages of countries with economic strength are becoming more globalized.
1b. Develop a business idea that can capture the opportunities created by globalization based on your answer in part a.
Globalization expands the market of languages learning. Businessmen and workers who want to increase their competitiveness are likely to equip themselves with more foreign languages. Therefore, there could be a business that provides “shortcut e-language class for business” to learners who want to acquire a new language mainly for business purpose.
The following business model is supposed to be applicable to all languages, though providing class of languages of emerging markets, such as Chinese and Indian, tends be more profitable. The target groups of this business are the above-mentioned people who like to use a foreign language in business contexts. Their identities may vary from fresh graduates to executive officers. The course will be e-based, with learning materials designed in the form of apps and interactive e-text book for users to download to portable devices. The content of the language course will primarily focus on language for business, for example, conversations in
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