Business Plan for Candy Shop

Business plan
The Candy Shop -------“I love Sweet”

Executive Summary
 Business overview
We decide to setting up a sweet shop in Sydney CBD. The name of this shop is “I love sweet”. We make this name because we want to provide the best lollies and sweets to people who like sweet. They can get the satisfy product in our shop. Also “I love sweet” is known as our slogan, we wish customers enjoy our sweets and love our sweets. Our shop could be a paradise to the lolly fans.
The feature product we are going to sell is the design lolly which can put the simple words on it. Customer can image their own lolly in our shop; this is quite interesting to them. And also the skill of design lolly is known as a new technology in recent years of this area.
 Mission statement
Our mission is to expand the new technology of sweet market in Australia. Inject a fresh power in sweet industry..
 Service vision
We welcome customer of all ages，and provide the best service to them. Try to make a good environment in our shop. Show our friendly to make customer happy.

 Product differentiation
The business provides lollipops and design lollies which is made by our shop. Also we input the variety sweets from 2 other candy companies; one is “mike & jack’ in Victoria, other one in NSW named “Johnson’s confectionery”.
 Target market
There are three target markets for the business:
 Children with parents
 Teenager
 Adult
 Financial management

 Staff and operations
There are 4 job positions in our business: One candy maker and three sales. Maximum putting 2 staffs in the busy time is ok, because we are same business and not too much area in the shop. The candy maker would make lolly on the Thursday, Friday and Saturday which are known as the busiest time. So the customers could be attracted by the lolly design.

Human Resources Plan

 Job analysis
To achieve our vision of service, the staffing will be a key success fator. Therefore we should choose the right