Business Plan for Jawed Habib's Hairxpreso
Contents
Executive Summary 4
Industry Scenario 6
Key Assumptions 7
Brand Vision 8
Brand Mission 8
Brand Values 8
Introduction of Mentor-Partner 9
Introduction of Managing 10
Partner 10
Role-Plays 11
Five Force Analysis 12
SWOT Analysis 15
Marketing Mix - 7P’s 16
Segmentation, Targeting and Positioning 17
HairXpreso Shop Management Key 18
Boards and Committees 20
Franchisee Local Level Marketing and Sales Plan 21
Franchise Agreement Highlights 22
Training and Development 24
Launch Program 25
Controls 27
Banking Operations 28
Taxation and Compliances 28
Risk Assessment 29
General Financials 30
Frequently Asked Questions 38
Executive Summary
‘Jawed Habib’s HairXpreso’ will appeal to As 'feel good' is becoming very important in today's high stress urban environment, beauty treatments at salons, gyms, massages, the spa experience and so on, have become a part of people's lifestyles. There’s a distinct premium placed on looking and feeling good and the desire to be attractive is on the rise.
Jawed Habib’s HairXpreso intends to target the lower and middle sections of the society. The new brand plans to specifically target the unorganized segment of the hair salon industry pegged by observers to be around Rs.2000 crore.
Jawed Habib – a premium brand of the Hair & Beauty industry with 120 Salons operational under his leadership along with Mr Zafar Khan – a renowned Franchise consultant and specialist have entered into partnership to start Jawed Habib’s HairXpreso. A 10 X10 X 8 ft booth will be opened in shopping malls, airports and railways stations with high foot-falls across India.
Jawed Habib’s HairXpreso has selected the ‘Franchise’ route for its expansion as it is the most convenient and time tested way of doing business. Franchising offers a win-win situation for both the franchisor and franchisee. While the franchisor’s business expands multi fold, the franchisee can gain by a great income and a flexible work style. Compared to a start up business, as a
Executive Summary 4
Industry Scenario 6
Key Assumptions 7
Brand Vision 8
Brand Mission 8
Brand Values 8
Introduction of Mentor-Partner 9
Introduction of Managing 10
Partner 10
Role-Plays 11
Five Force Analysis 12
SWOT Analysis 15
Marketing Mix - 7P’s 16
Segmentation, Targeting and Positioning 17
HairXpreso Shop Management Key 18
Boards and Committees 20
Franchisee Local Level Marketing and Sales Plan 21
Franchise Agreement Highlights 22
Training and Development 24
Launch Program 25
Controls 27
Banking Operations 28
Taxation and Compliances 28
Risk Assessment 29
General Financials 30
Frequently Asked Questions 38
Executive Summary
‘Jawed Habib’s HairXpreso’ will appeal to As 'feel good' is becoming very important in today's high stress urban environment, beauty treatments at salons, gyms, massages, the spa experience and so on, have become a part of people's lifestyles. There’s a distinct premium placed on looking and feeling good and the desire to be attractive is on the rise.
Jawed Habib’s HairXpreso intends to target the lower and middle sections of the society. The new brand plans to specifically target the unorganized segment of the hair salon industry pegged by observers to be around Rs.2000 crore.
Jawed Habib – a premium brand of the Hair & Beauty industry with 120 Salons operational under his leadership along with Mr Zafar Khan – a renowned Franchise consultant and specialist have entered into partnership to start Jawed Habib’s HairXpreso. A 10 X10 X 8 ft booth will be opened in shopping malls, airports and railways stations with high foot-falls across India.
Jawed Habib’s HairXpreso has selected the ‘Franchise’ route for its expansion as it is the most convenient and time tested way of doing business. Franchising offers a win-win situation for both the franchisor and franchisee. While the franchisor’s business expands multi fold, the franchisee can gain by a great income and a flexible work style. Compared to a start up business, as a