Content’s page: | Page number | Executive summary | 1 | * Business descriptions and ownership | 3 | * Purpose of plan | 2 | * Situational analysis (SWOT analysis, competitor analysis objectives and strategies | 4, 5 & 6 | Operations | 10 | * Description of products and service | 7 | Marketing | 12 | * Target market | 12 | Employment Relations | 11 | * Staffing structure | 10 | * Personal requirements and skills | | Finance | 15,16,17,18 | * Financial requirement | | * Sales forecast | 15 | * Expense forecast | 16 | * Records | | * Controls | | The reason for a table of contents is to state the contents in the business plan which lists the contents that is compulsory within a business plan.
(PAGE 1) Exclusive summary: The Business plan will cover 6 important factors of a business, (Profile of business, operations, marketing, Employment relation and Finance). The reason for a business plan is to ensure that the company is a success if planned ahead. World’s supplement’s is a supplement store and we provide many customers all around Australia with quality products, our aim is to be the leading supplier in the market of supplements. As a company we plan to achieve success by the quality feedback our customers provide us, our benefits from that are we can make more of a profit and soon and hopefully expand one day. World’s supplement’s is a partnership with 3 employees’ we work very hard to prove our loyalty to our customers, our target market are young male and females that want to get in shape for the summer or just want to look good overall. In any case the competition will be hard, especially with the other stores.
Our goals and objectives are very simple. We plan to increase profits and increase our market shares so we can expand