Business Plan & Product
| ‘November 2012 | | | | | | | | | | | | BUSINESS PLAN & PRODUCTSCertificate IV in Business: TAFE Sydney Institute | Teacher: Henry Forte
Teacher: Henry Forte | | | | | | | | | | | | | | | | | | | | | | | SWASTI ARIANI |
BUSINESS PLAN & PRODUCTS 1. BUSINESS PROFILE 2.1 Business Activity
Retail fashion is through times has gone through so many rapid changes with constant demand for new clothing products created by fashion designers. However in a clothing line business, the specifications and descriptions of the designs and clothes are so general that they can fit more than one costume, which actually are quite different in nature from each other and this is solely dependent on the taste of people.
We look this fact as a good opportunity to set up a fashion line especially in Sydney where the women and girls have the sexiness angle covered.
The proposed business will be a fashion line. This proposed business is a start-up retail of uptown fashion line that reflects edgy but glamorous style. The apparel is designed with individual sophistication with a modern spin. Targeted for women and girls, the brand includes styles such as Tops, Dresses, Pants, Shirts, Skirts, Jackets and accessories with a glamorous touch. While our initial goal is to open one boutique, expansion plans include potentially franchising our retail store and/or building a well-recognized brand name. In turn, we would hope to penetrate a sizable portion of the online retail market.
2.2 Ownership Structure
The business will be operated as a partnership with Swasti Ariani and Richard D. Kitts as co-owners of fashion line. The proprietors have chosen to operate as a partnership to gain benefits by combining their different skills and financial resources. And both are agreed to hold equal shares of ownership in the company.
2.3 Business Name
The business will trade under registered name of
Teacher: Henry Forte | | | | | | | | | | | | | | | | | | | | | | | SWASTI ARIANI |
BUSINESS PLAN & PRODUCTS 1. BUSINESS PROFILE 2.1 Business Activity
Retail fashion is through times has gone through so many rapid changes with constant demand for new clothing products created by fashion designers. However in a clothing line business, the specifications and descriptions of the designs and clothes are so general that they can fit more than one costume, which actually are quite different in nature from each other and this is solely dependent on the taste of people.
We look this fact as a good opportunity to set up a fashion line especially in Sydney where the women and girls have the sexiness angle covered.
The proposed business will be a fashion line. This proposed business is a start-up retail of uptown fashion line that reflects edgy but glamorous style. The apparel is designed with individual sophistication with a modern spin. Targeted for women and girls, the brand includes styles such as Tops, Dresses, Pants, Shirts, Skirts, Jackets and accessories with a glamorous touch. While our initial goal is to open one boutique, expansion plans include potentially franchising our retail store and/or building a well-recognized brand name. In turn, we would hope to penetrate a sizable portion of the online retail market.
2.2 Ownership Structure
The business will be operated as a partnership with Swasti Ariani and Richard D. Kitts as co-owners of fashion line. The proprietors have chosen to operate as a partnership to gain benefits by combining their different skills and financial resources. And both are agreed to hold equal shares of ownership in the company.
2.3 Business Name
The business will trade under registered name of
References: 1. Writing your plan for small business success. Ian Birt. Prentice Hall. 2007 2. Australian and New Zealand Standard Industrial Classification - http://www.abs.gov.au/ausstats/abs@.nsf/0/D23C85FE73B2A765CA25711F00146EF3?opendocument 3. Business & Industry Portal - http://www.business.qld.gov.au/business/employing/employee-rights-awards-entitlements/personal-safety-workplace 4. Clothing Retailing in Australia: Market Research Report - http://www.ibisworld.com.au/industry/default.aspx?indid=407 5. Australian Bureau Statistics. Analysis by industry - http://www.abs.gov.au/ausstats/abs@.nsf/Latestproducts/8501.0Main%20Features3Sep%202012?opendocument&tabname=Summary&prodno=8501.0&issue=Sep%202012&num=&view= APPENDIX – FINANCIAL PLAN