Case Assignment Questions for Elie Saab
Elie Saab
Case Assignment Questions
You are a senior consultant from Antwerp Fashion Consulting Group (AFCG) and you have been hired by Elie Saab, to conduct a Fashion Strategy Audit, upon my recommendation. Please make an analysis by answering the questions below. Please use the relevant models/tools learnt in the class. This Audit is very important to build your reputation in the global fashion business! Good Luck to you!
This is an individual assignment. Due: Sunday, January 25 on or before 24:00
Format: Cambria, 11, 1,5 spaced. Maximum 5 pages.
Please stick to the case. You can write it as an essay or by answering each question in order. Your choice.
1. What is ES’s core business? Discuss the “total product view” (i.e. core, actual and augmented). Elie Saab, the brand, is a couture house that became renowned for its innovative, sophisticated and glamorous high fashion. Elie Saab, the person because of whom this brand came into existence is a high-end fashion designer who mastered the art of dressmaking. The four main product lines that make up the core of this luxury brand is: Haute Couture, Ready-to-Wear, accessories and wedding dresses. Haute couture: Saab made several hundred dresses every year that were completely made to order from color, material, style to type of embroidery. This is the haute couture line that has made this brand so famous for its unparalleled designs and service towards the customers buying these dresses. RTW: this is the more accessible product line that ES offers. This is not as time consuming or as costly as the haute couture line. Accessories: This line included shoes, handbags, scarves, jewelry, belts, fragrance and cosmetics. Wedding dresses: Wedding dresses were classified as either Haute Couture or RTW.
He basically believes in doing everything that stands for “unsurpassable luxury” and hence he even conceptualized the creative direction regarding the interior as well as the exterior design for the exclusive
Case Assignment Questions
You are a senior consultant from Antwerp Fashion Consulting Group (AFCG) and you have been hired by Elie Saab, to conduct a Fashion Strategy Audit, upon my recommendation. Please make an analysis by answering the questions below. Please use the relevant models/tools learnt in the class. This Audit is very important to build your reputation in the global fashion business! Good Luck to you!
This is an individual assignment. Due: Sunday, January 25 on or before 24:00
Format: Cambria, 11, 1,5 spaced. Maximum 5 pages.
Please stick to the case. You can write it as an essay or by answering each question in order. Your choice.
1. What is ES’s core business? Discuss the “total product view” (i.e. core, actual and augmented). Elie Saab, the brand, is a couture house that became renowned for its innovative, sophisticated and glamorous high fashion. Elie Saab, the person because of whom this brand came into existence is a high-end fashion designer who mastered the art of dressmaking. The four main product lines that make up the core of this luxury brand is: Haute Couture, Ready-to-Wear, accessories and wedding dresses. Haute couture: Saab made several hundred dresses every year that were completely made to order from color, material, style to type of embroidery. This is the haute couture line that has made this brand so famous for its unparalleled designs and service towards the customers buying these dresses. RTW: this is the more accessible product line that ES offers. This is not as time consuming or as costly as the haute couture line. Accessories: This line included shoes, handbags, scarves, jewelry, belts, fragrance and cosmetics. Wedding dresses: Wedding dresses were classified as either Haute Couture or RTW.
He basically believes in doing everything that stands for “unsurpassable luxury” and hence he even conceptualized the creative direction regarding the interior as well as the exterior design for the exclusive