Business Policy
NATIONAL UNIVERSITY OF IRELAND, DUBLIN UNIVERSITY COLLEGE DUBLIN
Master of Science (MSc 31)
Business Policy (BMGT4046H) STUDY GUIDE
MSc Hong Kong Copyright March 2013
Page 1
Author: Dr Ann Bourke (2013)
This Guide was prepared for the National University of Ireland, Dublin as a comprehensive support for students completing the Master of Science Degree programme.
© This publication may not be reproduced, in whole or in part without permission in from the National University of Ireland, Dublin.
Module Co-ordinator Contact details Mobile Office Email
Dr. Ann Bourke
353 86 8232227 353 1 716 4703 Anne.Bourke@ucd.ie
2 MSc Business Policy HK March 2013
TABLE OF CONTENTS
PAGE WELCOME NOTE 1. INTRODUCTION TO THE MODULE a. Module aims b. Module learning outcomes c. Learning / study approach d. Delivery format & schedule e. Business strategy – why is it important? f. Learning supports g. Useful source material / web sites 2. ASSESSMENT a. Aims of assessment b. Assessment components & weighting c. Preparation & Submission Guidelines d. Grading – university policy e. Grade descriptors for assessment components 3. MODULE STRUCTURE a. Strategy: definitions, key concepts & industry analysis b. Resource based view of strategy & the organization c. Competitive advantage - sources and sustainability d. Industry contexts – technology driven & mature e. Corporate strategy – integration, diversification & execution 4. CONCLUDING COMMENTS 5. APPENDICES 4 5 5 6 6 11 12 12 13 15 15 15 15 19 21 23 23 42 54 70 82 105 106
3 MSc Business Policy HK March 2013
FROM YOUR MODULE CO-ORDINATOR
Dear student, This Business Policy (BMGT 4046H) module is designed to ensure that you are familiar and up to date with current theory and practice pertaining to business policy / corporate strategy. This Study Guide sets out the module aims, the key features of the module and also explains important concepts and elements in relation to your study. Study
Master of Science (MSc 31)
Business Policy (BMGT4046H) STUDY GUIDE
MSc Hong Kong Copyright March 2013
Page 1
Author: Dr Ann Bourke (2013)
This Guide was prepared for the National University of Ireland, Dublin as a comprehensive support for students completing the Master of Science Degree programme.
© This publication may not be reproduced, in whole or in part without permission in from the National University of Ireland, Dublin.
Module Co-ordinator Contact details Mobile Office Email
Dr. Ann Bourke
353 86 8232227 353 1 716 4703 Anne.Bourke@ucd.ie
2 MSc Business Policy HK March 2013
TABLE OF CONTENTS
PAGE WELCOME NOTE 1. INTRODUCTION TO THE MODULE a. Module aims b. Module learning outcomes c. Learning / study approach d. Delivery format & schedule e. Business strategy – why is it important? f. Learning supports g. Useful source material / web sites 2. ASSESSMENT a. Aims of assessment b. Assessment components & weighting c. Preparation & Submission Guidelines d. Grading – university policy e. Grade descriptors for assessment components 3. MODULE STRUCTURE a. Strategy: definitions, key concepts & industry analysis b. Resource based view of strategy & the organization c. Competitive advantage - sources and sustainability d. Industry contexts – technology driven & mature e. Corporate strategy – integration, diversification & execution 4. CONCLUDING COMMENTS 5. APPENDICES 4 5 5 6 6 11 12 12 13 15 15 15 15 19 21 23 23 42 54 70 82 105 106
3 MSc Business Policy HK March 2013
FROM YOUR MODULE CO-ORDINATOR
Dear student, This Business Policy (BMGT 4046H) module is designed to ensure that you are familiar and up to date with current theory and practice pertaining to business policy / corporate strategy. This Study Guide sets out the module aims, the key features of the module and also explains important concepts and elements in relation to your study. Study