business strategy
Subject: Business Strategy written case study
Student Name: Yani Li
Topic: Q7, Constellation is one of Foster’s major competitors in the world alcoholic beverages market, what do you see as the relative strengths and weaknesses of these 2 major competitors?
Introduction:
Strength and weakness are the two major components which attached to the internal environment analysis, internal analysis are relate to competencies, capability and resources within the organization. In this essay I will demonstrate the two firms’ strengths and weakness, by explores the quality and quantity of the capability and resources available to the organizations (Hill et al 2006, p7). Foster’s Group Ltd is one of the leading companies within the alcoholic beverage industry, it is the provider of premium wine, beer, cider, and spirits and non-alcoholic beverage; overall with more than 200 premium brands sales across the globes including Australia, Asia Pacific, America, Europe, Africa and Middle East. Fosters have supplies over 38,000 customers and 150 countries (Fosters’ official website, 2009). The most importance thing is Foster’s Company have announced to become the world’s leading premium alcoholic beverage company and the Australia’s leading beverage business by taken over the South Corp Company in 2005( Fosters’ official website, 2009). Foster’s Company has numerous strengths offer the company a competitive edge over other competitors, and this essay will also demonstrate the weakness of Fosters while in comparison to the strength and weakness of another leading company name as Constellation brands. Constellation brands is another leading brands within the alcoholic beverage industry, it operates in the US, Canada, UK, Australia and NZ, it has a portfolio of 200 brands across the imported beer, wine and spirits products (Constellation brand’s official website, 2009).
Section 1: The strength of the Foster’s brand
Fosters Company has a strong group of passionate, innovative,
Student Name: Yani Li
Topic: Q7, Constellation is one of Foster’s major competitors in the world alcoholic beverages market, what do you see as the relative strengths and weaknesses of these 2 major competitors?
Introduction:
Strength and weakness are the two major components which attached to the internal environment analysis, internal analysis are relate to competencies, capability and resources within the organization. In this essay I will demonstrate the two firms’ strengths and weakness, by explores the quality and quantity of the capability and resources available to the organizations (Hill et al 2006, p7). Foster’s Group Ltd is one of the leading companies within the alcoholic beverage industry, it is the provider of premium wine, beer, cider, and spirits and non-alcoholic beverage; overall with more than 200 premium brands sales across the globes including Australia, Asia Pacific, America, Europe, Africa and Middle East. Fosters have supplies over 38,000 customers and 150 countries (Fosters’ official website, 2009). The most importance thing is Foster’s Company have announced to become the world’s leading premium alcoholic beverage company and the Australia’s leading beverage business by taken over the South Corp Company in 2005( Fosters’ official website, 2009). Foster’s Company has numerous strengths offer the company a competitive edge over other competitors, and this essay will also demonstrate the weakness of Fosters while in comparison to the strength and weakness of another leading company name as Constellation brands. Constellation brands is another leading brands within the alcoholic beverage industry, it operates in the US, Canada, UK, Australia and NZ, it has a portfolio of 200 brands across the imported beer, wine and spirits products (Constellation brand’s official website, 2009).
Section 1: The strength of the Foster’s brand
Fosters Company has a strong group of passionate, innovative,
Bibliography: Annual Report –Fosters, 2009 (Online) http://fosters.ice4.interactiveinvestor.com.au/Fosters0901/Annual%20Report%202009/EN/body.aspx?z=1&p=-1&v=2&uid= (Accessed: 11 May 2010) Annual Report- Constellations, 2009 (Online) www.cbrands.com (Accessed: 11 May 2010) Fosters’ Profile, 2009 (Online) http://www.fosters.com.au/about/profile.htm (Accessed: 11 May 2010) Foster’s Group Overview, 2009 (Online) http://www.fosters.com.au/about/profile.htm (Accessed: 11 May 2010) Jonathan, S. 11 June, 2008. Foster’s strong beer performance is overshadowed by wine weakness www.telegraph.co.uk (Accessed: 11 May 2010) Reuters. 16 Feb, 2010. Foster’s posts weakest first-half profit in 4 years www.nytimes.com/2010/02/17/business/global/17iht-fosters.html (Accessed: 11 May 2010) Reuters www.nytimes.com/2009/07/02/business/02 drink.html (Accessed: 11 May 2010) Treror, O www.australianbeers.com/beers/interviw/ohoy/ohoy.html (Accessed: 11 May 2010)