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butler model
Field Report: Does Weston -Super- Mare fit the Butler Model?

Figure 11

Weston-super-Mare is a popular seaside resort town located in the county of Somerset, England on the Bristol Channel coast. It is the largest settlement in the North West. Weston-super- Mare has a population of 69,696 People living in households and 2,062 people living in communal establishments; 71, 758 in total.2 Due to the development of the railway between local towns and cities it became a popular seaside resort in the 19th century.

In this field report I will be discussing whether Weston-super-Mare fits the Butler Model. Firstly let’s discuss what the butler model is. The butler model is significant in tourism geography. The model provides a structured framework on the lifecycle of tourist industries such as beaches. The model is divided in to five stages and is also depicted as a graph:

Figure 23

Here we can see the position of each of the five stages in accordance to time, meaning the more time that goes on there is an increase in the number of tourists. Therefore the coastal town develops and progresses through these five stages.

Discovery Discovery is when a town is revealed and explored by a group of people who then pass on their knowledge of the place to other. This means that as the years go on more and more people are attracted to the town meaning there is “new economic opportunities.4” This economy has a positive effect for local people who can make a profit from the influx of visitors and tourists. This stage can be related to Weston-super-Mare which has links to pre- historic times. History tells us that seaside holidays became popular due to the discovery of the health benefit that the sea provided. This trend was started by King George III in 1789, who went to Weymouth due to advice of his physicians telling him about the virtues of bathing and drinking the sea water. Therefore the residents of neighboring cities



Bibliography: England visitor numbers 'rising ' - http://news.bbc.co.uk/1/hi/uk/8225517.stm £50million Leisuredome gets planning approval Written by Alex Ross, Reporter Friday, July 22, 2011 - http://www.thewestonmercury.co.uk/news/50million_leisuredome_gets_planning_approval_1_971959 The Weston Vision - http://www.cpreavonside.org.uk/districts/north-somerset/weston-vision/ Can Weston-super-Mare cope with development? -http://www.bbc.co.uk/somerset/content/articles/2008/02/05/weston_development_feature.shtml The Butler Model of tourist resort development -http://geographyfieldwork.com/ButlerModel.htm Weston-super-Mare - a brief history, -http://www.weston-super-mare.com/newhistory/newhistory.html The Tourism Area Life Cycle: v. 2: Conceptual and Theoretical Issues (Aspects of Tourism) (Paperback) Edited/written by Richard W. Butler Publisher: Channel View Publications Ltd Published: 17 January 2006

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