Cafe de Coral Business to Europe
Cafe de Coral
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Strategic issue: Should Cafe de Coral expand their business to the European market?
[pic] Photo: Cafe de Coral at Uptown Plaza, Tai Po, Hong Kong Source of image: Wikipedia user - Wing1990hk
Student Name: Kam Wing Chi (10430181)
Background
Cafe de Coral is a well-known fast food restaurant group in Hong Kong. It owns and operates fast food chains and restaurants including Cafe de Coral, The Spaghetti House, Ah Yee Leng Tong, etc. Cafe de Coral group is also recognized as the world largest Chinese fast food restaurants, its business has grown to operate over 580 separate stores across its brands all over Hong Kong, Mainland China, Southeast Asia, North America, etc.
Since 1968 Cafe de Coral opened its first restaurant in Causeway Bay, Hong Kong. There were 11 Cafe de Coral restaurants until 1980, but somehow, they were not all fully self-serving as nowadays. Since the consumer behavior back to the 1970s was traditional, self-serving was a new idea in the market, these caused a big impact to their business. Cafe de Coral management did a lot of hard works like promotion on how does the self-serving mean and work, arranging stationary staff to help the necessary customers. All these public relationship works had gained their business be back on track.
In 1979, Cafe de Coral established its first food processing plant in Yau Tong, a move commonly taken to lower costs and ensure consistency. In 1986, it became the first restaurant group to be a listed company in The Hong Kong Stock Exchange. Until now, Cafe de Coral operates over 100 chain stores in the Hong Kong region.
Throughout all the Cafe de Coral products til now, there are many signature dishes. Such as the “Baked Pork Chop Rice”, “Grilled Unagi (eel) Rice”, “Roasted Spring Chicken”, “Grilled Steak”, “Barbecue Meat”, etc. Many of them are still the most popular dishes among their business. Also, these
[pic]
Strategic issue: Should Cafe de Coral expand their business to the European market?
[pic] Photo: Cafe de Coral at Uptown Plaza, Tai Po, Hong Kong Source of image: Wikipedia user - Wing1990hk
Student Name: Kam Wing Chi (10430181)
Background
Cafe de Coral is a well-known fast food restaurant group in Hong Kong. It owns and operates fast food chains and restaurants including Cafe de Coral, The Spaghetti House, Ah Yee Leng Tong, etc. Cafe de Coral group is also recognized as the world largest Chinese fast food restaurants, its business has grown to operate over 580 separate stores across its brands all over Hong Kong, Mainland China, Southeast Asia, North America, etc.
Since 1968 Cafe de Coral opened its first restaurant in Causeway Bay, Hong Kong. There were 11 Cafe de Coral restaurants until 1980, but somehow, they were not all fully self-serving as nowadays. Since the consumer behavior back to the 1970s was traditional, self-serving was a new idea in the market, these caused a big impact to their business. Cafe de Coral management did a lot of hard works like promotion on how does the self-serving mean and work, arranging stationary staff to help the necessary customers. All these public relationship works had gained their business be back on track.
In 1979, Cafe de Coral established its first food processing plant in Yau Tong, a move commonly taken to lower costs and ensure consistency. In 1986, it became the first restaurant group to be a listed company in The Hong Kong Stock Exchange. Until now, Cafe de Coral operates over 100 chain stores in the Hong Kong region.
Throughout all the Cafe de Coral products til now, there are many signature dishes. Such as the “Baked Pork Chop Rice”, “Grilled Unagi (eel) Rice”, “Roasted Spring Chicken”, “Grilled Steak”, “Barbecue Meat”, etc. Many of them are still the most popular dishes among their business. Also, these
References: 1. Liman, C and Kingchu. K., 2008. 100 Marks for You. Hong Kong: Cosmos Books 2. Café de Coral Holdings Limited, 2012. Cafe de Coral key facts [pdf] Available at: [Accessed 30th Dec 2012]. 3. Census and Statistics Department, 2012. Report on Quarterly Survey of Restaurant Receipts and Purchases [pdf] Available at [Accessed 19th Jan 2013]. 4. Press Release Distribution, 2011. PR Log website. Chinese Food: The Most Popular Ethnic Food in Europe with 42% Market Share. [online] Available at: http://www.prlog.org/10032587-chinese-food-the-most-popular-ethnic-food-in-europe-with-42-market-share.html [Accessed 20th Jan 2013]. 5. Wing, 2010. Cafe de Coral in Uptown Plaza, Tai Po. [electronic print] Available at: [Accessed 20th Jan 2013]. 6.