Kitchen Management Exam
1. Introduction
This report is going to examine the implication of the five distinctive characteristics of service provided by Café de Coral Fast Food, one of the leading fast food companies in Hong Kong; and its effects on the purchasing decisions and the sources of competitive advantages.
At the same time, the report is going to suggest the strategies that Café de Coral Fast Food should employ based on the distinctive service characteristics.
1.1 Background of Café de Coral
Café de Coral Group is one of the publicly listed catering companies in Hong Kong. The Group is established at 1968 and went public in 1986. The Group is engaged with the quick service restaurant and the specialty restaurant chain.
The Group’s main platform is in Hong Kong, running several catering business, at the same time, some business expand in China as well as North America. In total, there are more than 550 operation units in the world. Café de Coral Fast Food (CDC) is one of the business units in the group. It is the largest Chinese fast food provider in Hone Kong which running more than 150 outlets. Other than the fast food business, the Group also operates some specialty restaurant and other quick service restaurant that include: The Spaghetti House, Asia Pacific Catering, Manchu Wok and more.
CDC provides a wide range of Asian cuisine and Western cuisine through the day, and running with the self-serve style of fast food business. At the same time, CDC provides high standard service and cozy environment to the customer. CDC and other quick service restaurant within the group is the main engine of the Group sales, which generate over 54% of sales for the group.
Furthermore, CDC has kept “A Hundred Points of Excellent” as their commitment to the customer and staff, while this effort had resulted with continuous profit for the past ten years as well as growth in sales and no. of staff.
2. Characteristics of services
This section will identify the
This report is going to examine the implication of the five distinctive characteristics of service provided by Café de Coral Fast Food, one of the leading fast food companies in Hong Kong; and its effects on the purchasing decisions and the sources of competitive advantages.
At the same time, the report is going to suggest the strategies that Café de Coral Fast Food should employ based on the distinctive service characteristics.
1.1 Background of Café de Coral
Café de Coral Group is one of the publicly listed catering companies in Hong Kong. The Group is established at 1968 and went public in 1986. The Group is engaged with the quick service restaurant and the specialty restaurant chain.
The Group’s main platform is in Hong Kong, running several catering business, at the same time, some business expand in China as well as North America. In total, there are more than 550 operation units in the world. Café de Coral Fast Food (CDC) is one of the business units in the group. It is the largest Chinese fast food provider in Hone Kong which running more than 150 outlets. Other than the fast food business, the Group also operates some specialty restaurant and other quick service restaurant that include: The Spaghetti House, Asia Pacific Catering, Manchu Wok and more.
CDC provides a wide range of Asian cuisine and Western cuisine through the day, and running with the self-serve style of fast food business. At the same time, CDC provides high standard service and cozy environment to the customer. CDC and other quick service restaurant within the group is the main engine of the Group sales, which generate over 54% of sales for the group.
Furthermore, CDC has kept “A Hundred Points of Excellent” as their commitment to the customer and staff, while this effort had resulted with continuous profit for the past ten years as well as growth in sales and no. of staff.
2. Characteristics of services
This section will identify the