Caferoma Analysis(Coffee)
Subject : The loss of market shares of Caferoma
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Please find attached the Report On ....................................................................... that you are requested.
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.................................. ( Name )
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2. Report
Heading : Report on The Loss Of Market Share Of Caferoma.
a ) Terms Of Reference
PEFD has been instructed by Claudia, Caferoma’s Marketing Manager to investigate and to report on the loss of market share of Caferoma and to offer solutions to improve the situation on
b ) Procedure
i ) Sales Report :
According to the sales report for the previous 2 years and up to date. Caferoma was high in demand for supermarkets, and was low in demand for restaurants.
ii ) Main Competitors Report :
The main competitors for Caferoma , is other coffee brands such as the supermarket own label brand, Top 5 European coffee brands such as, and other brands.
iii ) Survey On Focus Group:
As in the focus group, what I can analyse is that customers thinks Caferoma is :-
-too expensive.
-does not reach up to the value of money which they also would like to save.
-The coffee is good quality and old fashioned as how they like it, but it is not as tastefully exiciting as it looks.
-The customers thinks that Caferoma is an exclusive coffee.
According to this analysis, in my opinion the customer’s think that Caferoma does not exceed their taste buds and its not worth for them to purchase it.
c ) Findings:
Follow the same as procedure. Explain these three parts of procedure briefly based on the textbook.
In the text book, Caferoma is an exclusive product for people who loves ground coffee. It has a
Dear Mr / Mrs / Miss / Sir / Madam .........................,
Please find attached the Report On ....................................................................... that you are requested.
I hope that our suggestions are useful.
Should you have any inquiries, please feel free to contact me.
Regards,
.................................. ( Name )
.................................. ( Job Position )
.................................. ( Name Of The Company
2. Report
Heading : Report on The Loss Of Market Share Of Caferoma.
a ) Terms Of Reference
PEFD has been instructed by Claudia, Caferoma’s Marketing Manager to investigate and to report on the loss of market share of Caferoma and to offer solutions to improve the situation on
b ) Procedure
i ) Sales Report :
According to the sales report for the previous 2 years and up to date. Caferoma was high in demand for supermarkets, and was low in demand for restaurants.
ii ) Main Competitors Report :
The main competitors for Caferoma , is other coffee brands such as the supermarket own label brand, Top 5 European coffee brands such as, and other brands.
iii ) Survey On Focus Group:
As in the focus group, what I can analyse is that customers thinks Caferoma is :-
-too expensive.
-does not reach up to the value of money which they also would like to save.
-The coffee is good quality and old fashioned as how they like it, but it is not as tastefully exiciting as it looks.
-The customers thinks that Caferoma is an exclusive coffee.
According to this analysis, in my opinion the customer’s think that Caferoma does not exceed their taste buds and its not worth for them to purchase it.
c ) Findings:
Follow the same as procedure. Explain these three parts of procedure briefly based on the textbook.
In the text book, Caferoma is an exclusive product for people who loves ground coffee. It has a