Calculating The Optimum Heating Hot Beverages, By Fredericka Brown And Kenneth R. Diller

The article, "Calculating the optimum temperature for serving hot beverages" (2007) by Fredericka Brown and Kenneth R. Diller focuses on the science behind the optimum serving temperature of hot beverages. The purpose of the article is to persuade hot beverage vendors to reduce the serving temperature of hot beverages in order to "reduce the scald burn hazard and improving customer satisfaction" [1]. This analysis is to underline how the authors made their article simple to comprehend by utilizing specific rhetorical strategies, such as purpose and point to understand the subject, organization and structure to make navigation through the article simple, and establish the author's credibility in their expertise, in order to effectively define
The authors claim that the hot beverages served by stores are too hot and "...exposure to liquids in this temperature range can cause significant scald burns." [1] They hope that their research would make stores lower the temperatures of hot beverages served to consumers to avoid complication to customers. The purpose of the article helps the audience understand the motivation behind the research and inform them about the dangers the hot beverages possesses. It makes the article easier to read if the purpose is stated since the audience would know what the article is written about before reading it all, giving them context to the data the article presents. The purpose helps appeal to the audience by making the article more upfront about the issues in hot beverages. Another Strategy utilized was stating the point of the article, which is the main thing the writer has to say about the topic. The point of the article states that reducing the temperature of
The authors utilized the methods of organizing the article in a IEEE format, since this article is a research-based article. The IEEE format helps the readers pinpoint a point in the article without reading the whole article since the format is organized in a way where every paragraph has a signpost in the beginning, which brings us to the next strategy, presentation. The authors utilized signposts to help readers find a specific topic, and numerous graphs to support their research. These are important because it helps the reader understand the order of the article in which it is written in and see the evidence the authors provide. The authors also utilized numerous graphs to support their claims, such as in Fig. 3 where the graph shows the calculated injury for the thermal insult conditions.