Canadian Magazine Culture Case Study

1- Canadian government was aware of how powerful print media like magazine can rapidly change the lifestyle and culture of the citizens. The government was mindful about the fact that magazine is one of the easiest way to introduce the citizens to pop culture which in turn will influence the country’s fashion, food, television content and even music.

The dispute stems from selling of high percentage of foreign magazine which are American, creating a negative impact on the Canadian magazine industry.

Canadian Magazine Dispute was strongly motivated by genuine desire to protect the Canadian culture because the Canadian government has long identified the “production of magazines as an important touchstone of Canadian National Identity” (Globalization101, 2012). Not only that, in 1970, a special Canadian governmental committee on mass media concluded that the Canadian “magazine constitute the only national press we possess in Canada”Globalization101, 2012). Furthermore, according the committee, because magazine differ from other media in their freedom of daily deadline, and their ability to aspire to level of excellence seldom attainable in other media, it makes a national press and an important touchstone of Canadian identity. Today,
The magazine dispute was to prevent the homogenizing effect of globalization which causes cultural mixing, transformation and renewal of cultural forms. As earlier mentioned, the local Canadian magazine industries produce mainly local domestic content in their periodicals to further strengthen and proliferate the Canadian cultural unlike the foreign magazine. The dispute has helped Canada to keep alive her magazine industry, though of a small percentage to preserve the Canadian