Car Insurance Ad

“Car Insurance” With inflation and unemployment running rampant in our country, industries are constantly trying to draw customers with deals tailored to fit individual life styles. California Casually is a prime example, joining up with California Teachers Association to create a car insurance plan specified to a teacher’s needs. Employing a multitude of rhetorical strategies such as: diction, juxtaposing, and others, the letter convinces the audience to switch car insurance. The advertisement begins with an emotional appeal to the beneficiary “The layoffs. The cutbacks. The increasing demands for more work with less pay and fewer benefits….” Developing a type of friendship role in the “letter”, and continuing to complementing teachers in general, such as: “safest”,” responsible” , “careful drivers” and then stating how most car insurances treat teachers as “Tom, Dick or Harry” moving the discussion towards the insurance plan advertised highlighted in bolded letters “Fortunately you don’t have to settle for that…” The benefits of this program are in a bulleted list, emphasizing exactly how it is profitable to switch. “Because the summer months can be ‘lean’ times for teachers…” This pitches towards the fact that many teachers do not receive pay during the summer months and can often be a stressing time for them. “Because you sometimes face a strike or layoff…..”It is very common for students and teachers to face strikes from either party during this time teachers do not receive pay for as long as the strike continues jeopardizing financial stability in some cases. In order to attract the consumer, the author uses loaded diction to sell California Casualty. With words such as “angry,” “appreciate,” “generous,” “exclusive,” suggest that teachers deserve better “You can begin to enjoy these discounted rates…. almost