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The Art Of Rhetorical Discourse Summary

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The Art Of Rhetorical Discourse Summary
1.4 - Assignment: Study Questions
Herrick, Questions for Review, p. 22: 1, 2, 5, & 6; pp. 46-47: 1, 5, 10, & 11
Chapter One Questions
1. How are the following terms defined in the chapter?
• Rhetoric is defined as the study and / or practice of effective symbolic expression.
• The art of rhetoric is the systematic study and intentional practice of effective symbolic expression. Effective means achieving the purposes of the symbol user, whether that purpose is persuasion, clarity, beauty, or mutual understanding.
• Rhetorical discourse is the messages crafted to the principles of rhetoric
• Rhetor is the individual practicing preparing, presenting rhetorical discourse.
2. What are the marks or characteristics of rhetorical discourse
…show more content…

George Kennedy defines “rhetoric” as: “the energy inherent in emotion and thought, transmitted through a system of signs, including language, to others to influence their decisions or actions” (Herrick, p. 6). “The Art of Rhetoric” is defined by Herrick as: “the systematic study and intentional practice of effective symbolic expression” (Herrick, p. 8). “Rhetorical Discourse” can be defined as: discourse generated according to the ideology of the art of rhetoric (Herrick, p. 8). A “rhetor” can simply be defined as anyone engaged in the practice of rhetoric.
2. What are the marks or characteristics of rhetorical discourse discussed in this chapter?
The six distinguishing marks or characteristics of rhetorical discourse are that it is: planned, adapted to an audience, shaped by human motives, responsive to a situation, persuasion-seeking, and concerned with contingent issues (Herrick, pp. 8-15).
5. Which three types of power are enhanced by an understanding of the art of rhetoric? The three types of power enhanced by an understanding of rhetoric are: personal power, psychological power and political power (Herrick, pp.
…show more content…

Given the definition and description of rhetoric in Chapter 1, George Kennedy’s idea that the yellow pages of a phone book are more rhetorical than the white pages could be supported in a number of ways. As the yellow pages contain ads, one may argue that they are planned, adapted to audience, build community, etc.
Herrick Questoins for Review 1, 5, 10 and 11 on pages


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