You need to identify the good products from the Bad. How? RWW Screening system: R: Is it Real? W: Can we Win? W: Is it Worth doing?…
In the 1950 case of P. Lorillard Co. v. Federal Trade Commission, P. Lorillard Co., the makers of Old Gold cigarettes, were ordered to “cease and desist from making certain representations found to be false in the advertising of its tobacco products (Warner, et al., 2012, p. 950) From a practical perspective in the 1950’s caveat emptor, or “let the buyer beware” is not a fair or reasonable expectation. While the careful consumer could have looked at the article, the culture of the time was not anti-smoking as it is today. The careful consumer at the time was not savvy to the wealth of scientific data regarding smoking and health. The actual ad, see Figure 1: 1942 WW2 Era Old Gold Santa Cigarette Ad, states that the impartial tests were not done to boost sales or claim superiority of brand. The ad misleads the consumer to believe that it was impartially discovered that Old Gold had the stated attributes.…
Many Americans have turned to diet pills. Should you? In the United States today many people have supposedly lost weight with certain pills. One of these pills is called carb cutter. Carb Cutter claims to inhibit the activity of the starch-digesting enzyme, amylase. When the diet pill binds to the amylase, it prevents the breakdown of starch.…
A key aspect to the defense was demonstrating that vigorous competition for PNOS shoppers exists in a market much larger than Whole Foods and Wild Oats—indeed, a market that today includes virtually every supermarket available to shoppers interested in purchasing natural and organic products. Another key defense theme was rebutting the FTC’s allegation that these PNOS shoppers constituted an enormous percentage of Whole Foods and Wild Oats core customers, an allegation belied by market data and effectively emphasized with supporting conceptual graphics. FTI Trial Services professionals worked continually with trial team members over a nine-day period to refine these themes through effective and persuasive use of graphics and trial technology. From early in the morning until late at night—sometimes through the night - FTI worked side-by-side with the trial team to ensure that the day trial began, Whole Foods and Wild Oats would have a compelling presentation to…
Assignment #1 Week 1 Chapter 1 1. Compare Glenn Sparks and Marty Medhurst’s approaches to the Diet Coke commercial. Which analysis makes the most sense to you? Why? Sparks scientific view is concerned with an in-depth analysis of the commercial, requiring objective tests to measure the validity of such advertising. His concern is why such unusual advertising is an attention grabber.…
It is crazy to think that some person will pay for something by the mere looks of the commercial and advertising. Why should the public be tricked into paying for something that isn’t going to benefit them in the slightest? These people don’t know what they are truly buying, and spend their money before they read anything, or see if they will use this product or not. To these people I say, “why should a company not be able to endorse their product how they choose to?”. If the consumer decides they don’t care on learning about the product before they buy it, then that is their problem. The community is smart enough to tell apart what they do and do not need. People should be intellectual enough to not make stupid…
There are particular substances in diet one can aim at including in low carb foods and weight loss. These foods are beneficial to the program as they are known to minimize the amount of calories in diet. Eating high quantities of such foods can be beneficial to some one who wants to lose weight.…
Every single day we are faced with controversies, debates and choices that effect our moral values and desires. Most people are weight conscious and others are health conscious, although similar, they must be distinguished as their views regarding the hot debate of use of artificial sweeteners vs. Regular sugar differs drastically. As you enter aisle 5 in the super market, you may notice that there is regular coke and diet coke. When reading the nutrition labels, diet coke contains 0 grams of sugar and 0 calories. The idea of a coke that tastes exactly like the regular version being sugar free and calorie free, the offer just seems too good to pass. But what most people don’t know is that the products that are claimed to be sugar free actually contain artificial sweeteners such as aspartame and saccharin. These are chemicals that can have negative effects on our bodies and thus the debate of what is more harmful begins.…
This ad was used in order to send a subliminal message to the unconscious mind so they would try the product without knowing they were being control in to doing something they did not want to do. The company strategically is to mind persuade or manipulated each individual into doing what the company what the individual to without them knowing they are being brainwash into doing something new. Once an individual feeds into an ad, the subliminal message has persuaded several individual into trying or buying a new product.…
The ad depicts an athletic swimmer, of whom we are to believe consumes the product, getting out of the pool, a picture of the product, and the heading "Lose the Carbs. Not the taste". The caption "...this is your fountain of youth" insinuates that this product will keep you healthy youthful, while being able to enjoy alcohol. There is a famous quote from Edgar A. Schoaff that reads, "Advertising is the art of making whole lies, out of half truths". This ad from Michelob is a perfect example of this. In reality, the beer still contains carbs, almost the same amount as regular beer, but using an almost irrelevant idea of low carbs and transforming it into a, for lack of a better term, 'healthy' beer. This misleading idea forces easily persuaded body conscious males to believe in their product. Ultimately, this kind of advertising manipulates males thoughts and plants false images of an unattainable…
We all must admit that when we walk through the doors of Wal-Mart on the grocery side, we actually get excited when we see the people who are promoting a food or beverage product for us to “test”. We immediately try whatever it may be and then continue looking for the other stands that are setup as well. The test products may vary from soups, smoothies, hot foods, or cold foods. In this worldwide store, there are many ways that Wal-Mart may advertise different products by using gimmicks and strategies that make sense to the customers.…
Heart disease and obesity are a growing problem here in the United States as our eating habits decline with the many options we have as food choices. It can be said that marketing and advertising has contributed to this. By examining the marketing tactics put forth by fast food companies, as well as the target audiences and their desires, it can…
I started a self-styled low carb diet in October 2008 and was on it until April 2009. The diet seemed to be doing great. I lost 25 lbs. and wassticking with the diet without too much pain. However, ultimately the diet failed because it was not an indefinitely sustainable way of eating for me and because the diet itself was based on some habits that were not so healthy. I tend to think extremely low carb diets are not a healthy way of eating, but as they do tend to take off the weight fairly quickly, I told myself I'd do the diet long enough to take the weight off and then I'd go off the diet and not gain back the weight. The first part of the plan went fine. I lost the twenty-five pounds in the first three weeks. I stayed on the diet for six…
The names and labels of products are selected using profit-motivated strategies and are misleading about the quality of their product. In “What’s Natural about Our Natural Product?”, Sarah Federman, who works at the Institute for Health and Healing at California Pacific Medical Center in San Francisco explains about the indeterminate modifier-one of the most common advertisement methods that companies employ. She says, “’Natural’ serves as a meaningless label, a deceptive marketing tool, or means contains natural critters and natural toxins that may make you sick” (Federman 474). The government should regulate advertisements that confuse the customers to verify whether the food is healthy or unhealthy by…
Sorensen, Chris. "The Pepsi challenge: real sugar." Maclean 's 123.5 (2010): 29. Business Source Premier. EBSCO Web. Quinsigamond Community College, George I. Alden Library, Worcester, MA. 17 June 2010.…