Sue Jozui Summary

“Advertiser’s frequently use the testimony of a celebrity to support a claim”. Sue Jozui in her passage states that the use of celebrities to sell a product is unjust. The author supports her argument by first explaining how this form of marketing is misleading to the viewer. She continues by stating how unfair celebrity advertising is. The author’s purpose is to persuade the audience that celebrities should not be used in advertising so that public knows exactly how well the product is that they are buying. The author establishes an urgent tone for the elder community. Jozui’s argument is invalid because the consumer should not be persuaded to buy the product just because of a celebrity, the product must sell itself even if it has celbrity help. Each company should have the same opportunities presented to them, no matter how much money one has over the other. “This kind of marketing is misleading and insults the intelligence of the audience”. It simply states that the audience is too dim witted and will just buy anything if their favorite celebrity advertises it. Many people think that the money that company
has earned should be spent on whatever they want. These people have earned this cash profit and have the right to use it how they please. These celebrities have data behind them that helps back up this idea. All in all these companies have flourished and have the money to pay for luxuries like these. People may argue that the product is not good at all, or that people only buy it because they see their favorite celebrity is using it.
It is crazy to think that some person will pay for something by the mere looks of the commercial and advertising. Why should the public be tricked into paying for something that isn’t going to benefit them in the slightest? These people don’t know what they are truly buying, and spend their money before they read anything, or see if they will use this product or not. To these people I say, “why should a company not be able to endorse their product how they choose to?”. If the consumer decides they don’t care on learning about the product before they buy it, then that is their problem. The community is smart enough to tell apart what they do and do not need. People should be intellectual enough to not make stupid
mistakes. Celebrities should have the right to help advertise whatever product they choose too. Not only does it benefit to the company, it helps their own personal image out as well. They are making money, and getting their name out for the whole world to see. Sure it may lead to some foolish people overspending, but that is just something we must deal with in the world. The authors argument does not have enough facts to help support it past the benefits it has in the industry today.