Examples Of Peripheral Route Persuasion

There are many techniques that marketers and advertisers use and do to try and convince people to buy a specific product. They may attempt to use our favorite celebrities, people of authority, or even strikingly good looking people. Depending on what they are trying to sell correlates with the technique they are going to use. Celebrities like Beyoncé, Justin Bieber, and Kanye West, are used to advertise a multitude of products such as skin products, food, and clothing. This is due to the technique peripheral route persuasion.
Peripheral route persuasion “ doesn't engage systematic thinking, but does produce fast results as people respond to informative cues” (Myers 2015 520). In the advertisement that I chose, Beyoncé is doing an advertisement