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Effectiveness of Celebrity Endorsements for Non-Profit Organization

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Effectiveness of Celebrity Endorsements for Non-Profit Organization
ASSIGNMENT COVER SHEET
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COURSE DETAILS Course Code: RBUS2900 Course Co-ordinator: Dr. Ravi Pappu

Course Name: Business Research Methods Assignment No: 2B Assignment Due Date: 28/05/2012

STUDENT CONTACT DETAILS Student Number: James Jun Qiang Low Ng Han Siong Derrick Bram Wijaya Peng Yang Cheng

Student Name: 42683346 42485184 42734480 42602600 Email Address: Low.james@me.com Derrick.nhs@gmail.com bramw91@yahoo.com cpyang1990@hotmail.com

Work submitted may be subjected to a plagiarism detection process. If this process is used, then copies of this work would be retained and used as source material for conducting future plagiarism checks.
Due Date: 28/05/2012 Submitted date: 27/05/2012

RBUS2900 Business Research Methods Assignment 2B Tutorial report

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42683346 42485184 42734480 42602600 Low Ng Wijaya Cheng James Jun Qiang Han Siong Bram Peng Yang WEDNESDAY, 12pm – 1pm T27 Assignment 2B TOM MAGOR

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T6 Wed 12-1 Teegan

T10 Wed 10-11 Teegan

T14 Wed 1-2 Kim

Tutorial T15 T16 Wed Wed 8-9 9-10 Tom Teegan Tutorial T24 T25 Thu Thu 11-12 3-4 Max Max

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T19 Wed 5-6 Kim

T20 Tue 2-3 Kim

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T21 Tue 8-9 Rahil

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T26 Tue 12-1 Tom

T27 Wed 12-1 Tom

T28 Mon 10-11 Max

RBUS2900 Business Research Method Assignment 2 Part B

RBUS2900: BUSINESS RESEARCH METHODS

Effectiveness of Celebrity Endorsements
For Non-Profit Organization
James Jun Qiang Low Ng Han Siong Derrick Bram Wijaya Peng Yang Cheng 5/28/2012

This is a research plan on how different celebrity related factors influence donor/volunteer perceptions of the


References: Mowen, J.C. & Brown, S.W. 1981. On Explaining and predicting the effectiveness of celebrity endorses. Advances in Consumer Research, 8(1): 437441 437 Cronley, M. L., Kardes, F. R., Goddard, P. & Houghton, D. C. 1999. Endorsing products for money: The role of the correspondence bias in celebrity advertising, Advances in Consumer Research, 26: 627– 631 628
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