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2015/3/19
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TM
Chapter 5: Tenfold
Organic Textiles Chapter Contents
Book Title: Strategic Management An Integrated Approach
Printed By: ALICIA LI (aliciali0626@gmail.com)
© 2015, 2013 Cengage Learning, Cengage Learning
Cae 5
TM
Tenfold
Organic Textile
Chapter Introduction
5-1 Background
5-2 Market For Sustainable Apparel
5-2a Market Projections and Distribution
5-2b Competition
5-2c Synthetic versus Natural Dyes
5-3 Developing the Venture
5-3a Positioning and Value Proposition
5-3b Access to Unique Dyeing Technology
5-3c Branded Apparel Market Strategy
5-3d Private-Label Strategy
5-3e Progress
5-4 The Challenges of Moving Forward
5-4a Feedback from Investors
TM
Chapter 5: Tenfold
Organic Textiles Chapter Introduction
Book Title: Strategic Management An Integrated Approach
Printed By: ALICIA LI (aliciali0626@gmail.com)
© 2015, 2013 Cengage Learning, Cengage Learning
Chapter Introduction
“We believe that organic cotton should be dyed without chemicals.”
Inspired to promote change in the world of textiles, Leah Weinstein founded Tenfold
Organic Textiles in January 2006. Paul Weinstein, her brother, joined her as president that
December. Tenfold designs, manufactures, and markets naturally dyed, branded, organic apparel called “Truly Organic.” It markets its product line to specialty boutiques and department stores across the U.S. and Canada. It operates an online store and has plans to open retail outlets to sell its Truly Organic apparel line. It also provides private-label services to help apparel retailers create products using naturally dyed, organic cotton.
With his newly assembled management team, Paul has been pitching the company’s business plan to investor groups in Seattle, including the Zino Society, the Alliance of http://ng.cengage.com/static/nbreader/ui/apps/nbreader/print_preview/print_preview.html 1/23
2015/3/19
Print Preview
Angels, and the Keiretsu Group. He also entered both the University of Washington’s business plan
Print Preview
TM
Chapter 5: Tenfold
Organic Textiles Chapter Contents
Book Title: Strategic Management An Integrated Approach
Printed By: ALICIA LI (aliciali0626@gmail.com)
© 2015, 2013 Cengage Learning, Cengage Learning
Cae 5
TM
Tenfold
Organic Textile
Chapter Introduction
5-1 Background
5-2 Market For Sustainable Apparel
5-2a Market Projections and Distribution
5-2b Competition
5-2c Synthetic versus Natural Dyes
5-3 Developing the Venture
5-3a Positioning and Value Proposition
5-3b Access to Unique Dyeing Technology
5-3c Branded Apparel Market Strategy
5-3d Private-Label Strategy
5-3e Progress
5-4 The Challenges of Moving Forward
5-4a Feedback from Investors
TM
Chapter 5: Tenfold
Organic Textiles Chapter Introduction
Book Title: Strategic Management An Integrated Approach
Printed By: ALICIA LI (aliciali0626@gmail.com)
© 2015, 2013 Cengage Learning, Cengage Learning
Chapter Introduction
“We believe that organic cotton should be dyed without chemicals.”
Inspired to promote change in the world of textiles, Leah Weinstein founded Tenfold
Organic Textiles in January 2006. Paul Weinstein, her brother, joined her as president that
December. Tenfold designs, manufactures, and markets naturally dyed, branded, organic apparel called “Truly Organic.” It markets its product line to specialty boutiques and department stores across the U.S. and Canada. It operates an online store and has plans to open retail outlets to sell its Truly Organic apparel line. It also provides private-label services to help apparel retailers create products using naturally dyed, organic cotton.
With his newly assembled management team, Paul has been pitching the company’s business plan to investor groups in Seattle, including the Zino Society, the Alliance of http://ng.cengage.com/static/nbreader/ui/apps/nbreader/print_preview/print_preview.html 1/23
2015/3/19
Print Preview
Angels, and the Keiretsu Group. He also entered both the University of Washington’s business plan