Case Analysis and Report

Unit 6 Assignment 1

Case Analysis and Report

MBA 6018; Data Analysis for Business Decisions
Dr. Hannon
Lynette
Capella University
December 26th, 2012

Table of contents

introduction: Destination marketing ………………………………………………. Pg. 3
Honeymoon Destinations Market ……………………………………………………. Pg 3
Data Analysis ……………………………………………………………………… PGS 3-4
First case scenario ……………………………………………………………….. pgs 4-7 recommendation…………………………………………………………….... pgs 7-9 second case scenario……………………………………………………………… pgs 9-12 third case scenario ……………………………………………………………… pgs 12-15 recommendations for 2nd and 3rd………………………………………… pgs 15-17 references ……………………………………………………………………………… pg 18

1. Introduction: destination marketing

Honeymoon Destinations is a business that produces video footage that contains resort-specific and region-specific footage regarding the most popular honeymoon destination resorts including: Hawaiian Islands, Caribbean Islands, Mexico and Florida. The marketing of destinations serve to guide newlyweds by means of capturing videos –including rating each resort based on the most important characteristics such as view, cost and accommodations. These footages attempt to generate an attractive, fascinating and informative product on what the newlyweds can expect on their “once in a lifetime” expedition. (Parry, Mark, 1999)
2. Honeymoon Destinations Market: Studies have indicated that in the past decade, there has been a significant increase in the amount that newlyweds spent on weddings and in the average age of first time brides and grooms. U.S. Department of Health and Human Services’ findings conclude that in the year 1967, the average age is 23.8 and 21.6 for men and women, respectively. However, the average age has increased to 26.4 and 24.5 for men and woman, respectively in the year 1987. This indicates that because first-time brides and grooms are postponing their weddings, they may more financial resources to spend more on

References: Bowerman, Bruce L., O 'Connell, Richard T., & Murphree, Emily S. (2011). Chapter 9: Hypothesis Testing. In Data Analysis for Business Decisions (Sixth ed., pp. 351-392). New York, NY, USA: McGraw-Hill Companies, Inc. . Bowerman, Bruce L., O 'Connell, Richard T., Murphree, Emily S. (2011). Data Analysis for Business Decisions (Sixth ed.). New York, NY, USA: McGraw-Hill Companies, Inc. Marshall, Greg W. & Johnston, Mark. (2010). Marketing Management. New York, NY, USA: McGraw-Hill/Irwin. Parry, Mark. (1999). Honeymoon Destinations. University at Virginia , Darden Graduate School of Business Administration. Charlottesville, VA: Darden Business Publishing. Retrieved December 27, 2012