Case Analysis Template Fall 2014
Student In Class # _______ Student Name: ___________________
Student Number: _________________
Date: _________________
Name of Case Study:_____________________________
For
MGMT 1020 – Business Decision Making
To: William Rose wrose@georgebrown.ca Please Note: 1) Answers MUST be typed, to be eligible for Marks. 2) Print Case Analysis Template in Single Side mode. 3) Case Analysis Assignments are Individual Assignments. 4) Keep your answers on the left side of the template.
Please do NOT change the order of the questions or delete any questions.
Marks
Sec 1
Existing Strategies and Objectives ( Which covers off many of the Micro environment factors)
Leave this side of the document Blank for Comments / Corrections
1.1
What business is the organization in? (Be specific avoid being vague.)
The Business is in the Cheese making industry. They mainly produce artisanal cheese but are looking into producing affinage cheese as well.
1
1.2
List each of the Competitors discussed in the case? (Most cases will have at least one competitor and may have many more. Students should attempt to capture up to 4 main competitors if they are provided.)
1. Artisanal cheese makers in Western Europe that were known for high quality, but more expensive prices
2. Affinage cheese producers that are able to age cheese to sell for higher value
3. Charcuterie meat producers in the local area
4.
4
1.3
Who are the customers of this one central company? (There are usually a range of customers; students should be able to capture details about market share, growth rate / potential, demographic issues etc. Being specific is much better than being vague.)
Monfortes main customers were the farmers markets with over 50% of sales going there. She would visit the farmer markets and she found out that the
Student Number: _________________
Date: _________________
Name of Case Study:_____________________________
For
MGMT 1020 – Business Decision Making
To: William Rose wrose@georgebrown.ca Please Note: 1) Answers MUST be typed, to be eligible for Marks. 2) Print Case Analysis Template in Single Side mode. 3) Case Analysis Assignments are Individual Assignments. 4) Keep your answers on the left side of the template.
Please do NOT change the order of the questions or delete any questions.
Marks
Sec 1
Existing Strategies and Objectives ( Which covers off many of the Micro environment factors)
Leave this side of the document Blank for Comments / Corrections
1.1
What business is the organization in? (Be specific avoid being vague.)
The Business is in the Cheese making industry. They mainly produce artisanal cheese but are looking into producing affinage cheese as well.
1
1.2
List each of the Competitors discussed in the case? (Most cases will have at least one competitor and may have many more. Students should attempt to capture up to 4 main competitors if they are provided.)
1. Artisanal cheese makers in Western Europe that were known for high quality, but more expensive prices
2. Affinage cheese producers that are able to age cheese to sell for higher value
3. Charcuterie meat producers in the local area
4.
4
1.3
Who are the customers of this one central company? (There are usually a range of customers; students should be able to capture details about market share, growth rate / potential, demographic issues etc. Being specific is much better than being vague.)
Monfortes main customers were the farmers markets with over 50% of sales going there. She would visit the farmer markets and she found out that the