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Case Study
Challenge is opportunity

In recent business field, figuring out the problems that companies are facing in the following years are necessary to promote business growth. For Stella’s bakery, there are three main challenges we need to overcome, extending communities, finding cheaper way to get eastern baking skills, and attract more aged groups. If these problems solved, Stella’s is confident to become the most successful bakery in Rockville area.

With the economy developing and living standard improving, people have a strong requirement for better desserts. There are many chains or private bakeries in America. Ordinary bakeries always have some disadvantages in multiple aspects like, if the ingredients are fresh or not or they do not have special taste to attract customers in a competitive commerce. As to Stella’s history, background, and reputation if we overcome the following problems we will become the best bakery in this area. We absolutely have a good opportunity to capture the market, at least around the Maryland area. First, the biggest problem we are facing is how to extend the community to let most races become our customers, especially Asian. Secondly, Stella’s has a professional team, but they always concentrate on European style. We cannot spend more money to hire several bakers to bake eastern desserts. Finally, based on the recent sales situation, the primary customers are in their middle ages. Becoming a popular bakery for all ages must be one of our goals. As a member of Stella’s, I am responsible to find the best way to solve these challenges.

Dessert is usually the sweetest course that concludes a meal. The food that composes the dessert course includes, but is not limited to, sweet foods. Desserts were first made using natural ingredients that were locally available. In ancient civilizations, people enjoyed dried fruits, honeycomb, or nuts.. Dried fruits, honeycomb, and nuts were considered the first candies. When sugar began to be

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