In order to figure out what challenges struggle Denny Brown; it is necessary to review his personal experiences briefly. First of all, Brown is the chief information officer of the company Pinnacle West (PWC), and its largest subsidiary is Arizona Public Service (APS). This company operated businesses about providing energy utility to public; APS also partly owned and operated the Palo Verde Nuclear Power Generating Station. According to the case, Palo Verde used to be the largest power facility in the United States and played a significant role in power supplication for southwest United States.
This case happened during the economy recession recently. Overall, the point views from the company were claimed from the vice-president and CIO himself, Denny Brown. He recorded few successful initiatives at PWC; moreover, Brown also achieved initial success in instituting a process-oriented atmosphere inside the information technology services organization. There is one point need to be highlighted is Brown believed that a CIO’s duty is to transform the business, which means Brown keeps trying to improve company’s transformation process as developed as possible. That is also the reason why he achieved few succeed initiatives at first.
Although his purpose of creating a process-oriented enterprise for PWC was motivated, he left APS to acquire another job at IBM for almost 10 years in 1990s. The truth is he went back to APS after almost a decade; he was unable to get familiar with CIO’s mission immediately. He faced the situation that more new employees were hired in his department; a long break-in period was required in early 2000s when he was back to the company.
At the end of page 10, the case summarized that Brown faces an important crossroads in his process-oriented strategy for PWC. Brown has to consider various troubles in making the resource of decision available and plan a strategy for a wider show of a process-oriented strategy through PWC