Case Study Australian Eagle

Introduction
Australian Eagle is a successful company that offers high-quality and trendy clothing at reasonable prices. The company targets 25 to 40 year old male and female with around 7 stores in NSW and Victoria. The business was started 5 years ago in typical start-up fashion with a small budget. Australian Eagle started small with just two staff but today has nearly 30 staff and turns over $6m in sales per annum. Now company wants online systems to sell their products online. There will be no time and geographical constraints in the system. Australian Eagle is struggling with the transaction volumes and changing system is very hard for them. They want to change the system by implementing the replacement of POS and Back office system
which are fully integrated. They realize that they must upgrade their system to remain competitive in the market and to reduce the risk of system failure.

Project management
Projects play vital role in success of an organization but it is not easy to manage projects.
For all the different type of projects, behavioral change are the ones to encounter delay and is highly influenced by context. Factors like recognition, culture, rewards, established norms and incentives play major role. This means that context managing is difficult whether change initiatives are concerned. The culture, leadership and structure of the organization are the three main areas which have influence on structuring, scheduling, budgeting and controlling of project.

Organization culture
It is not only how the structure of organization is but it also deals with the management style. In many ways, organization has reputation in the industry or by known with a way of conducting business in the market. Project managers should understand the culture of organization for conducting the business widely.

Organization
leadership
It is important that management understand their role in projects. They should understand the impact of their leadership and actions which are seen by not by the team but by many others in the organization. The effective staff should understand the importance and benefits of the project so that they always be supportive of what approach they are using in managing activities in the project. If the staff does not understand, some of the problems can come across like:
• Wrong selection of key members in critical role.
• Approval of certain activities in the project.
• Conflicts with managers.

Change management strategies:
Management can adopt three types of strategies for the changing management.
1. Awareness Strategy: In this strategy, people should be aware with the changes to be done and it is also a cost minimization strategy. It is used to ensure the perceptive of users.
2.Feelings Strategy: It deals with the user's attitude towards the project. It is used in the competitive environment.
3.Adoption Strategy: It deals with the adopting behavior of the users to adopt the new systems

The importance of strategic change
Change management is a comprehensive approach for changing the organization from one level to another with intended benefits of business.
This process begins with the help of leaders by making strategies. It requires a commitment to transform from what the organization is to what it wants to be. Iterative process of change enables long term sustainable changes.

Recommendations for Australian Eagle:
• Develop sense of urgency: Discuss and identify the main feature and be clear why it is important to develop now. For example, website is important than application
• Develop team: Make groups of people with having lead to change and put together to work as a team.
• Create a vision and path: Managers should create an idea of problems and benefits of changing and then follow the directed path.
• Communicating: Use every possible approach to communicate the strategies between team.
• Training: Manager should be properly trained so that they cannot misguide the other team members.
• Engaged sponsors
• Use increased credibility to change structures and policies
• Hire trained experienced people who can implement the change vision.
• Articulate between the connections of new behavior and
success.
• Change systems which causes the change vision
• Encourage risk related things and non traditional activities so that it can be overcome by the team.
• Develop change control board.

Importance of Change Control Board:
• It is a team which makes decisions for the proposed changes should be implemented or not
• It also tells whether this change is suitable for the right time or can be implemented later in the project

References
• (Aladwani, 2001)
• (Hornstein, 2008)