Case Study: Bullseye School Of Motoring

Introduction: a brief description of your chosen business, including the products and services sold and the types of customer the business has
The business that I will be focusing on for this report is Bullseye School of Motoring: a local business, founded in 2009, which offers driving lessons and is based in the Swale area- seen in Appendix II, showing the results of an interview with the manager/owner. The owner, Graham Pardoe, is the only staff member of the business- though one of their main business objectives to employ a staff member(s). Their current demographic serves their target market of 17-21 year olds of all genders, ethnicities and incomes, who have responded positively to the business- in particularly their prices, at the modal
With a vast percentile of people now owning a mobile phone, especially their target market (young adults), text messages can be beneficial to a business; they are convenient to both the customer and the business, especially as they are universal and do not require internet for them to be sent- helpful to those who may not have access to internet at home. Furthermore, text messages allow for personal, less formal contact between the business and the customer- which can avidly improve their customer service. In fact, customer service does not appear to be an issue for Bullseye School of Motoring, and text messages may be a key factor in this. Appendix IV shows the results from 15 customer questionnaires, whereby all customer said they would recommend Bullseye School of Motoring to some degree: 13% extremely likely, 53% very likely and 34% likely, which indicates that the overall experience from Bullseye School of Motoring is one of note. Finally, they are fairly cost-effective- perfect for a small business like Bullseye School of Motoring who don’t have a large budget to spend on contacting customers and marketing. Another way in which Bullseye School of Motoring uses e-commerce is via the use of emails- though admittedly, this is used far less frequently. Emails are occasionally used in the place of text messages to allow customers to get into contact with the company regarding any queries or booking times. One of the major benefits to using emails is the fact that unlike text messages, you can send attachments- so in the place of having to continuously send text messages with the same information, the company could send a drafted copy of information,