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Case Study Carmex

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Case Study Carmex
Introduction
Carmex is one of the famous brands of the United States but they have the market in Asia, Africa, and Australia and in the other countries. Recently, the company has been trying to increase their business share and trying to expand their business in the virtual world also. In order to expand their market they have used different social media channels because the consumers are preferred to use it (Hansson et al. 2013). In recent economic situation, the social media is the strongest channel for marketing. With the help of proper advertising most of the companies are trying to understand the market trend and preferences of the customers. Still, some problems are there in case of marketing through social media like Facebook and in …show more content…
In order to make strong market share they have chosen Facebook as their marketing channel. With the help of this strong marketing channel they able to expand their market but are facing many problems. In this case, the central problems will be discussed:
1. In order to expand their market share, they have only chosen Facebook but in recent days, there are many other social media that are used by a large section of the consumers. Those who are not using Facebook are not able to know about the products. Therefore, the company is not able to reach to all groups of people (Ashley & Tuten, 2015).
2. The company is not able to get proper data because they are able to get the like in their products but ultimately the number of customers is not increasing, which is the main problem of the company because they are spending money and not able to earn that high margin of profit.
The secondary problems of the company related to …show more content…
In this regard, the organization will appoint a project manager who will help the company to make appropriate marketing project. In that project, a marketing manager will be there and his responsibility is to look after the marketing strategy of the company and develop new and innovative marketing strategy. If the company is not able to adopt this type of project or strategy then it will be impossible for them to increase their market share. With the help of the strategy, the company is able to make the market of the brand Carmex and they will be able to increase the market share. In addition to that, the company is able to compete with other cosmetic brands that are producing a different range of products. In this segmented project strategy, the company will be able to compete with their one single product. In this strategy, the company can include a statistical analyst who collects the data from Facebook to infer the market trend. (Refer to appendix for the strategy
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