CASE STUDY ASSIGNMENT:
Corporate Social Responsibility
What in it for business?
Introduction
Within the last two decades awareness of the ecological impacts of human activities has grown considerably. Nowadays, people expect companies to be conscious regarding their public and ecological responsibilities against society and conform their businesses in compliance with their obligations. My case study assignment will be structured as follows: it will start with the introduction, followed by the main body that consists of three parts and finalised with the conclusion.
Main body
1. Corporate Social Responsibility (CSR)
Nowadays, companies in a free market economy are required to be trustworthy, demonstrate transparency and accountability as a consequence social responsibility has turned to be a key issue in their business ethics.
Customers have become increasingly aware of how they want companies to behave: both ethically and at the same time contributing to economic growth and development (Carroll&Shabana, 2010). For instance, a couple of years ago the worldwide famous company Apple faced a media scandal when they were accused of using cheap underage labour in their plants in Asia.
Corporations benefit from being socially responsible as this helps them to increase sales, labour and trust in the company as a whole, especially when government regulation over their activities has reduced and they need to compete for customers. Moreover, businesses need to secure a sustainable growth for their companies in a responsible way because they have obligations to its owners/shareholders and stakeholders.
Companies who are socially responsible are more attractive for potential and recent employees as many studies show that people prefer to work for a company that aligns with their own personal values.
However, all the above mentioned conditions and situations could not always be met in a free market systems due to