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Case Study Of Best Buy Canada

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Case Study Of Best Buy Canada
Best Buy Canada Ltd is a fully owned subsidiary of Best Buy Co. Inc with its headquarter in Burnaby, BC. Best Buy Co. Inc acquired the Canada-based electronics-chain Future Shop Inc in 2001. The company opened its first Canadian Best Buy store in Mississauga, Ontario the following year.1 Today, with more than 51 stores across Canada, Best Buy Canada has become the fastest growing and the largest retailers and e-tailers of consumer electronics, entertainment products, accessories and services in Canada. 2

There are many reasons to which we chose Best Buy Canada as our research subject. First of all, it is a very well known retailer and can be easily related to. Secondly, the company fits well in our research structure and many of the concepts
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