Case Study Of Fork And Dagger

The Fork and Dagger restaurant has been operating successfully for nineteen years in Struan, Ontario. This family run establishment currently offers the community a semi-formal dining setting, as well, a pub atmosphere for customers who wish to stay and socialize with drinks and appetizers. The owner and founder, Richard Lynch was faced with his first ever sales decline in 2009, this trend has continued for the next three years. As Richard is facing his fast approaching retirement, it is time to pass along the business to his two sons, Bradley and Jason. Both of Richard’s sons have been very involved with the operations of the restaurant over the years and together they could manage the business very well. Bradley and Jason each have their
The people of Struan are well familiar with this restaurant and because of its general success it can be determined they have a solid reputation in the community. People love to support locally owned establishments and it makes them feel a sense of community and belonging. The sons of Richard also bring a young dynamic to the restaurant, where their friends are easily influenced to come and support the restaurant as well, and this helps to influence a younger crowd to visit. These young men each have something different to offer the business, Bradley is very effective in engaging customers to find opportunities to meet their needs, and Jason has considerable technical knowledge of how to run the pub. I think it is a major advantage that the restaurant encourages semi-formal dining, and also a pub style atmosphere. It adds value to offer something for
He has conducted some informal market research and his results back up his proposal. Bradley found that the customers he identified as homosexual spent, on average, about 10% more than other customers. This demographic also comes to the restaurant in larger than average groups. It is identified that this group seems to be more loyal, and this would be a pro to Bradley’s idea. Although, this market is contributing to the revenue sales of the restaurant, if the pub solely concentrated on this market then it will lose variety in its cliental, and lose the existing loyal customers. It may also be more difficult to develop marketing strategies to target this specific group. Questions like, are there other LGBT focused establishments already in the community? And, will the community support this focus? A downfall to consider, would be if the boys decide to sell this business in the future, it may be difficult for someone that wants to change the image. Bradley does not see much value in advertising, and this could be a major disadvantage to the growth of the