Case Study on Apple Inc
Executive Summary
The purpose of this report is to analyse the events taken place in Apple from its establishment to the year 2006. It highlighted the problems Apple was facing, and also the achievements it received.
There were both bad and good news for Apple’s product and its management and shareholders that brought much excitement in the year 2006. Apple’s stock fell and there were change in the management level after some stock option investigation due to irregularities related to the company’s issuance of stock options, and was also left behind in the personal computer (“PC”) industry when its competitor Microsoft enhanced its existing products to attract customers. Despite that, Apple was still able to increase its sales and revenue by collaborating with third-parties, as well as launching new products such as the iPod in the market which brought Apple back into the spotlight.
Discussion about this issue is elaborated in the main discussion section. The first section briefly describes the current situation in the case study, and applies using analysis tools. This will further relate to Apple’s strategic factors and success and how it uses the STP (Segmentation, Targeting, and Positioning) tool to explain its market position. The report will also give recommendations with brief details of how Apple can improve its business strategies and operations to achieve higher market share from its competitors. Introduction
The Research Problem
This report serves to study and critically analyse the case study of Apple Computer in the year 2006. It is further researched and broken down into main headings with a discussion that will be explained further by strategies and strengthened by references from credible authors that will give the reader a clear and precise overview of case study.
Limitations of the Report
This report has been collaborated to identify the changes that have taken place in the case study. Employees of the organisational were
The purpose of this report is to analyse the events taken place in Apple from its establishment to the year 2006. It highlighted the problems Apple was facing, and also the achievements it received.
There were both bad and good news for Apple’s product and its management and shareholders that brought much excitement in the year 2006. Apple’s stock fell and there were change in the management level after some stock option investigation due to irregularities related to the company’s issuance of stock options, and was also left behind in the personal computer (“PC”) industry when its competitor Microsoft enhanced its existing products to attract customers. Despite that, Apple was still able to increase its sales and revenue by collaborating with third-parties, as well as launching new products such as the iPod in the market which brought Apple back into the spotlight.
Discussion about this issue is elaborated in the main discussion section. The first section briefly describes the current situation in the case study, and applies using analysis tools. This will further relate to Apple’s strategic factors and success and how it uses the STP (Segmentation, Targeting, and Positioning) tool to explain its market position. The report will also give recommendations with brief details of how Apple can improve its business strategies and operations to achieve higher market share from its competitors. Introduction
The Research Problem
This report serves to study and critically analyse the case study of Apple Computer in the year 2006. It is further researched and broken down into main headings with a discussion that will be explained further by strategies and strengthened by references from credible authors that will give the reader a clear and precise overview of case study.
Limitations of the Report
This report has been collaborated to identify the changes that have taken place in the case study. Employees of the organisational were
References: 1. Apple Computer. 2005. SEC 10-K Report: 61, 96. 6.2. Apple Computer Inc. 2006. Quarterly press releases. 3. Apple Insider. 2006. Apple’s Share of U.S. PC Market jumps to 6.1%: p. 1. 4. Brodsky, Matthew. 2006. What iF a Laptop Was Designed Right: The Acer TravelMate8200. http://www.mobilewhack.com/reviews/asus_g2_g1_gaming_notebook_series.html (accessed 13 November 2008) 10.5. Dean, Katie 5.6. Gugielmo, Connie, Apple Shares Rise on Record Macintosh Shipments, New iPod Sales, www.Bloomberg.com (accessed 16 November. 2008). 6.7. Hoffmann, Leah. 2006. Apple’s Iconic Ads. http://www.forbes.com/2006/03/30/apple-ipod-ads_cx_lh_0331APPLEAD.html?boxes=custom,%20Leah%20Hoffmann (accessed 10 November 2008). 7.8. Hormby, Tom. 2007. Think Different: The Ad Campaign that Restored Apple 's Reputation. http://lowendmac.com/orchard/07/apple-think-different.html (accessed 10 November 2008). 8.9. iPhone May Bolster Apple Earnings 22%. www.macnn.com (accessed 16 November, 2008). 8.11. Lee, Ellen. 2006. Apple, nike Hocking Runners Up to iPods. www.SPGate.com (accessed 15 November, 2008). 12. Pricing Strategies. http://www.marketingteacher.com/Lessons/lesson_pricing.htm (accessed 13 November 2008). 11.13. Ward, Andrew. 2006. Coke and Apple in iTune Move. www.FT.com (accessed 5 November, 2008). 12.14. Wong, Mary. 2006. Apple’s iPod Sweetens the Ride with Top Automakers. www.signonsandiego.com (accessed 15 November, 2008).