Case Study on Kotters Model
A Case on Change Management
Søren Horn Petersen Niels Ulrich Ballegaard Entreprise, Denmark Jens Ravnholt Pedersen New Future Formula, Denmark jrp@newfutureformula.com 0. Abstract Introduction Entreprise is a Danish railway technical contractor with a history dating back to the first railway built in Denmark. This railway was completed in 1847 and connected Copenhagen and Roskilde. The challenge For many decades Entreprise has been operating as a part of DSB (the Danish state railways) and Bane Danmark (the operator of the Danish state railway network) and has not been facing any competition. However, as the railway sector across Europe is being liberalised, Entreprise is now in the process of separation from Bane Danmark, and exposed to competition from both domestic and foreign contractors. On the other hand the liberalisation of the sector also offers opportunities as Entreprise can develop new European markets. These challenges combined with an expected increase in European railway infrastructure investments put Entreprise at a crossroad – should Entreprise stay national or expand internationally? The transformation process In February 2007 a new management with the ambition to face the future challenges took office at the Entreprise Headquarter. A new vision for Entreprise reflecting a strong commitment to excellence has been created and approved by the board. The vision is to become the leading railway technical contractor in Scandinavia by 2010 and in Europe by 2015. A four track transformation plan to support the implementation of the vision has been generated: Ready, Set, Go aims at mobilising the organisation, Better Time on the Track focuses on processes and continuous improvements, Technology Conquest of technology and innovation, and Business Development enables Entreprise to expand into new markets. The new vision of Entreprise is reinforced internally and communicated externally through an extensive branding programme to establish a clear and
Søren Horn Petersen Niels Ulrich Ballegaard Entreprise, Denmark Jens Ravnholt Pedersen New Future Formula, Denmark jrp@newfutureformula.com 0. Abstract Introduction Entreprise is a Danish railway technical contractor with a history dating back to the first railway built in Denmark. This railway was completed in 1847 and connected Copenhagen and Roskilde. The challenge For many decades Entreprise has been operating as a part of DSB (the Danish state railways) and Bane Danmark (the operator of the Danish state railway network) and has not been facing any competition. However, as the railway sector across Europe is being liberalised, Entreprise is now in the process of separation from Bane Danmark, and exposed to competition from both domestic and foreign contractors. On the other hand the liberalisation of the sector also offers opportunities as Entreprise can develop new European markets. These challenges combined with an expected increase in European railway infrastructure investments put Entreprise at a crossroad – should Entreprise stay national or expand internationally? The transformation process In February 2007 a new management with the ambition to face the future challenges took office at the Entreprise Headquarter. A new vision for Entreprise reflecting a strong commitment to excellence has been created and approved by the board. The vision is to become the leading railway technical contractor in Scandinavia by 2010 and in Europe by 2015. A four track transformation plan to support the implementation of the vision has been generated: Ready, Set, Go aims at mobilising the organisation, Better Time on the Track focuses on processes and continuous improvements, Technology Conquest of technology and innovation, and Business Development enables Entreprise to expand into new markets. The new vision of Entreprise is reinforced internally and communicated externally through an extensive branding programme to establish a clear and
References: Dahlgaard, J. J. & Dahlgaard, S.M. P. (2006), Lean production, six sigma quality, TQM and company culture, The TQM magazine, vol. 18, no. 3, pp. 263-281 Dahlgaard, J. J. & Dahlgaard, S.M. P. (2007), The 4P quality strategy for breakthrough and sustainable development, European Quality, vol. 10, no. 4, pp. 6-19 Kotter, J. P. (1996), Leading Change, 1996 Kotter, J. (2007), Leading Change, Why Transformations Efforts Fail, Harvard Business review, January, pp. 96-103 Kotter, J. & Rathgeber, H. (2006), Our Iceberg Is Melting, Changing and succeeding Under Any Condition, St. Martin’s Press, September 2006 9 D: empSøren Horn Petersen.doc