case study on maintinance free batteries in Pakistan
CASE STUDY: POTENTIAL MARKET FOR MAINTENANCE FREE CAR BATTERIES
In spring each year, a festival is held at the tomb of Shah Hussain in the city of Lahore. Devotees light earthen lamps at the start of the of festival. Lighting of lamps is a metaphor for killing the inner darkness in ourselves.
On his first visit to Lahore (Pakistan), Zhang Huan was impressed by the number of vehicles plying in the city. His main interest was to see Lahore in colour on the eve of “The festival of lamps”. He was happy to join thousands of devotees, each eager to light a lamp at an old shrine.
After the festival, Zhang turned to his first observation about traffic flow and thought of introducing maintenance free batteries. He already had such a plant at Zhongshan, China and wondered how big the Pakistan Market would be in years to come. Would it justify setting up of an economic sized plant and at what place?
In any Project Feasibility, the first step is to ascertain potential market. It is not something very difficult and sometime only a literature review can give a fair idea about it. If past data is available, trends can be spotted. Even if no data about the product at hand, “leading indicator approach” can be adopted for a preliminary stage.
In this case, a method called "Time Series Analysis" would be used. The main object would be to work out "Compound Annual Growth Rate". This is an appropriate method for any situation where the growth has been gradual with no marked fluctuations.
At present only traditional Batteries are used in Pakistan. These are known as “Wet or Flooded Batteries”. The manufacturers have long been in business and have recouped their investments many times over. Further, they have refined production methods using cheap raw materials (re-cycled lead). This in turn has lowered their production costs. They can, therefore, put up a tough resistance such as “price war” which does not auger well for the new technology.
The
In spring each year, a festival is held at the tomb of Shah Hussain in the city of Lahore. Devotees light earthen lamps at the start of the of festival. Lighting of lamps is a metaphor for killing the inner darkness in ourselves.
On his first visit to Lahore (Pakistan), Zhang Huan was impressed by the number of vehicles plying in the city. His main interest was to see Lahore in colour on the eve of “The festival of lamps”. He was happy to join thousands of devotees, each eager to light a lamp at an old shrine.
After the festival, Zhang turned to his first observation about traffic flow and thought of introducing maintenance free batteries. He already had such a plant at Zhongshan, China and wondered how big the Pakistan Market would be in years to come. Would it justify setting up of an economic sized plant and at what place?
In any Project Feasibility, the first step is to ascertain potential market. It is not something very difficult and sometime only a literature review can give a fair idea about it. If past data is available, trends can be spotted. Even if no data about the product at hand, “leading indicator approach” can be adopted for a preliminary stage.
In this case, a method called "Time Series Analysis" would be used. The main object would be to work out "Compound Annual Growth Rate". This is an appropriate method for any situation where the growth has been gradual with no marked fluctuations.
At present only traditional Batteries are used in Pakistan. These are known as “Wet or Flooded Batteries”. The manufacturers have long been in business and have recouped their investments many times over. Further, they have refined production methods using cheap raw materials (re-cycled lead). This in turn has lowered their production costs. They can, therefore, put up a tough resistance such as “price war” which does not auger well for the new technology.
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