CASELET 2
CASELET
Bus. Ed. 2
Submitted to: Ms. Rea E. Kibir
Submitted by: Group 2
Hazel Ann Cuysona
Ma. Ella Buaya
Wella Gene Cutamora
Sheena Niña Boctot
Leeward Jane Labunog
Wenchelle Datoy
CASELET Victoria Court Drive-in Hotel and Restaurant is a chain of full-service motels catering mostly to the upper income market segment. The traditional market for drive-in-hotels and motels are lovers who avail of one out of the many specially designed “theme” rooms (Japanese room, jungle room, oval office room, game room etc.) for three hours (now called wash-up time). In the early1990s, Victoria Court embarked on an aggressive campaign to attract two additional segments of the market: the husband and wife market and the party market. Their mission was to slowly transform their image by communicating to the public that their drive-in hotels could be used predominantly for legitimate purposes such as for resting, or for group social occasions. They have also acquired Hotel La Corona affiliated with the Best Western international hotel group.
THE THREE MARKET SEGMENTS
A. Drive-in Hotel & Restaurant
B. The Husband & Wife Market
C. The Party Market
A. Identify the needs and wants of each of the three market segments targeted by Victoria Court.
Answer:
a. Drive-in Hotel & Restaurant
Convenient food/s
Comfortable atmosphere
Quality service
Well accommodation
Standardization of equipments/materials
Quality employees
b. The Husband & Wife
Comfortable place
Convenient rooms or suites for spare time
Well-organized room
Well-groomed bed for resting
Pleasant and clean comforters, bed sheets, etc.
Quality service
c. The Party Market
Well accommodation
Comfortable place/atmosphere
Well-organized materials
Complete facilities
Quality service
B. Who are their main competitors for each market segment?
Answer:
a. Drive-in Hotel &
Bus. Ed. 2
Submitted to: Ms. Rea E. Kibir
Submitted by: Group 2
Hazel Ann Cuysona
Ma. Ella Buaya
Wella Gene Cutamora
Sheena Niña Boctot
Leeward Jane Labunog
Wenchelle Datoy
CASELET Victoria Court Drive-in Hotel and Restaurant is a chain of full-service motels catering mostly to the upper income market segment. The traditional market for drive-in-hotels and motels are lovers who avail of one out of the many specially designed “theme” rooms (Japanese room, jungle room, oval office room, game room etc.) for three hours (now called wash-up time). In the early1990s, Victoria Court embarked on an aggressive campaign to attract two additional segments of the market: the husband and wife market and the party market. Their mission was to slowly transform their image by communicating to the public that their drive-in hotels could be used predominantly for legitimate purposes such as for resting, or for group social occasions. They have also acquired Hotel La Corona affiliated with the Best Western international hotel group.
THE THREE MARKET SEGMENTS
A. Drive-in Hotel & Restaurant
B. The Husband & Wife Market
C. The Party Market
A. Identify the needs and wants of each of the three market segments targeted by Victoria Court.
Answer:
a. Drive-in Hotel & Restaurant
Convenient food/s
Comfortable atmosphere
Quality service
Well accommodation
Standardization of equipments/materials
Quality employees
b. The Husband & Wife
Comfortable place
Convenient rooms or suites for spare time
Well-organized room
Well-groomed bed for resting
Pleasant and clean comforters, bed sheets, etc.
Quality service
c. The Party Market
Well accommodation
Comfortable place/atmosphere
Well-organized materials
Complete facilities
Quality service
B. Who are their main competitors for each market segment?
Answer:
a. Drive-in Hotel &