Preview

CDJM

Powerful Essays
Open Document
Open Document
1500 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
CDJM
Internet Marketing 350

Consumer Digital
Journey Mapping

Name : Patricia Mawardy
Student ID : 17955993
Lecturer : Dennis Toh
Class : Class 1 (Monday 1pm-4pm)
Campus : Singapore
Introduction
Zalora is an online shopping website based in Singapore that founded in 2012. Up to today, Zalora have over 400 brands of clothing, foot wear, accessories, sports wear, and beauty products both for women and men (Zalora, 2015). Zalora one of growing online shopping website in Asia, therefore they have their own localised website for certain country such as Indonesia, Malaysia, Hong Kong, Philippines, Thailand, Brunei, and Vietnam. In 2013, Zalora able to launched their own brand, which is called as “Ezra by ZALORA” (Zalora, 2015). Recently they have opened the physical store in Singapore, in order to fulfil their customers’ demand so they are able to see the physical products before they purchase it.
The main target markets of Zalora are both women and men who interest in fashion products and they who like to do online shopping (Zalora, 2015). On the other Zalora also set their price same as retail market, which make their target market able to get the products they want in a reasonable and affordable price with good quality of products.

Purchase Process
Need recognition
The first and most important steps in purchase process is need recognition, because when there is no need the demand for purchase the products or services will be not exist as well. There are different types of need recognition, such as internal stimuli, external stimuli, functional need, social need, and need for change (Perreau, 2014). In term in e-marketing Zalora have their own website that make their customers easier to recognise their needs of a products.
Information search
Information search is the stage when the customers try to search the information about the product that they want to purchase. It can be done either from internal or external search. Internal search occurred when the customers try


References: '7 Ways To Build Your Online Presence Now '. 2014. http://www.entrepreneuronfire.com/7-ways-to-build-your-online-presence/. Hudadoff, Pamela. 2009. Understanding the Buying Process. http://www.appliedproductmarketing.com/resources/UnderstandingTheBuyingProcess_eBook.pdf Marketplace.zalora.sg,. 2015. 'SHOP WOMEN 's FASHION @ ZALORA MARKETPLACE SG '. http://marketplace.zalora.sg/women/. Out-there-media.com,. 2012. 'Out There Media '. http://www.out-there-media.com/archives/2030. Perreau, Fanny. 2014. The 5 Stages of Consumer Buying Decision Process. Accessed September 4, http://theconsumerfactor.com/en/5-stages-consumer-buying-decision-process/ Tan, Vanessa. 2013. 'Zalora Launches On Android, Says 25% Of Revenue Comes From Mobile '. Tech In Asia. https://www.techinasia.com/zalora-android-app-25-percent-mobile/. Torres, Tiffanie Nichole. 2011. Segmenting and Targeting Markets. Accessed September 3, http://canoninc100.blogspot.sg
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Chemistry 1 Stoichiometry Lab Essay Example
    • 721 Words
    • 3 Pages

    Chemistry 1 Stoichiometry Lab Essay Example

    3. If Iron (II) Sulfate were formed, what mass of Copper would be expected and what is the limiting reagent?…

    • 721 Words
    • 3 Pages
    Powerful Essays
    Read More
  • Better Essays

    Cereal Aisle Analysis
    • 1249 Words
    • 5 Pages

    Cereal Aisle Analysis

    To understand how the consumer progressed through the consumer behavior process, we must first understand the consumer buying process. It is also important to note that not every consumer goes through all the stages. There are six stages in the consumer buying process: Problem Recognition (need) - in this stage the consumer realizes that they are lacking something, therefor they have a need; Information Search- now that the consumer has acknowledged their need (or want) they start finding the necessary information or taking the necessary actions to fulfill their need; Evaluation of Alternatives- in this stage the consumer knows what they need or they at least have some general idea, and now they are looking at all the options available to them; Purchase Decision- At this point the consumer is now processing all the information from the evaluation of alternatives, and deciding to move forward with their purchase or not; Purchase- this is the stage where the transaction is complete. The need that was previously acknowledged has been met; Post Purchase Evaluation- At this point the consumer decides whether they are happy with their purchasing decision or if they have feelings or remorse.…

    • 1249 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Zara Case Write-Up
    • 1277 Words
    • 6 Pages

    Zara Case Write-Up

    The business idea of Zara is to link customer demand to manufacturing, and to link manufacturing to distribution. And based on this general idea, Zara has several essential elements for its business model. First, speed and decision making, which means that in the external level, Zara need to respond very quickly to demands of target customers, and always keep in style. While for the inside, Zara treasure intelligence and judgment of common employees who enjoy a great deal of autonomy. Second, its marketing, merchandising and advertising strategy. Zara does not spend on virtually advertising, while it spends heavily on stores, and no selling online because of the nature of its DCs and complication of online selling. Also, Zara has clear positioning that its clothes are always in style and not for durable use. Third, Zara has lots of stores and large scales, which has promising financial achievements as well as potential growth point. In general, Zara has a business model of preferences for speed and decentralized decision making.…

    • 1277 Words
    • 6 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    New England Colonies Vs Middle Colonies
    • 96 Words
    • 1 Page

    New England Colonies Vs Middle Colonies

    Many historians have argued the political and cultural differences between the New England, the Middle, and the Southern Colonies were economically motivated rather than ideologically motivated.The New England colonies were formed mainly for religious and political freedom. Like the New England colonies, the Middle Colonies were more ideologically motivated than economically motivated since the people there were looking for toleration. In the southern colonies, unlike the New England and the Middle colonies, they were economically motivated as there were mostly plains with warmer climate and rich fertile which are the perfect conditions to start plantation life.…

    • 96 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Better Essays

    Mkx9550 Past Exam
    • 3074 Words
    • 13 Pages

    Mkx9550 Past Exam

    a) Marketing scholars have developed a stage model of buying decision process. Identify and discuss the five stages consumers pass through using a specific example.…

    • 3074 Words
    • 13 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Chapter 8
    • 259 Words
    • 2 Pages

    Chapter 8

    Identify the six stages consumers experience in the sales life cycle that must be supported by a successful e-commerce system.…

    • 259 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Narrative: I Was An Immigrant
    • 5229 Words
    • 21 Pages

    Narrative: I Was An Immigrant

    I HAD TO UPLOAD A DOCUMENT SO I UPLOADED A DOCUMENT. SORRY GUYS. I MEAN IT. I'M NOT PROMOTING ANYTHING,I JUST NEEDED AN ESSAY URGENTLY AND I HAD TO MAKE AN ACCOUNT. THANKS FOR UNDERSTANDING,HAVE A NICE DAY!…

    • 5229 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Consumer Decision Process
    • 1042 Words
    • 5 Pages

    Consumer Decision Process

    Consumer decision process represents a road map of consumers’ minds that marketers and managers can use to help guide product mix, communication, and sales strategies. The model captures the activities that occur when decisions are made in a schematic format and shows how different internal and external forces interact to affect how consumers think, evaluate, and act. The main purpose of this model is to analyze how individuals sort through facts and influences to make logical and consistent decisions. Consumers typically go through major stages when making decisions: need recognition, search for information, pre-purchase evaluation, purchase and post-purchase evaluation. The study of consumer behavior primarily focuses on these stages and how various factors influence each stage of consumers’ decisions. By understanding the stages in the consumer decision-making road map, marketers can discover why people are or are not buying products and what can be done to get them to buy more or buy from a specific supplier. Many companies seek to use WWW to communicate with potential customers and thus result in an interactive media called shopping in online environment which allows for very high degree of interactivity.…

    • 1042 Words
    • 5 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Zara - It for Fast Fashion
    • 3100 Words
    • 13 Pages

    Zara - It for Fast Fashion

    Zara is one of the six retailing chains owned by Inditex (Industria de Diseilo Textil) of Spain who designs, manufactures, and sells apparel, footwear, and accessories for women, men, and children through Zara and five other chains around the world. Zara’s success is based on a business system that depends on vertical integration, in-house production, quick response, one centralized distribution centre, and low advertising cost all of which made it so successful thus far.…

    • 3100 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Stages in Consumer Decision Making Process
    • 570 Words
    • 3 Pages

    Stages in Consumer Decision Making Process

    An individual who purchases products and services from the market for his/her own personal consumption is called as consumer.To understand the complete process of consumer decision making, let us first go through the following example:Tim went to a nearby retail store to buy a laptop for himself. The store manager showed him all the latest models and after few rounds of negotiations, Tim immediately selected one for himself.In the above example Tim is the consumer and the laptop is the product which Tim wanted to purchase for his end-use.Why do you think Tim went to the nearby store to purchase a new laptop ?The answer is very simple. Tim needed a laptop. In other words it was actually Tim’s need to buy a laptop which took him to the store.The Need to buy a laptop can be due to any of the following reasons:…

    • 570 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Zara Business Model
    • 1011 Words
    • 5 Pages

    Zara Business Model

    The target market is very broad, Zara do not define their target by segmenting ages and lifestyles like what traditional retailers are doing. Its target market is working in big cities, with mid range income, a young, educated person that likes fashion, care about the looks and enjoy shopping. Zara segment their product line by women’s (60%), men’s (25%) and the fast growing children’s (15%) department.…

    • 1011 Words
    • 5 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Zara Marketing Plan
    • 2343 Words
    • 10 Pages

    Zara Marketing Plan

    New collection Launch | Marketing Plan 22.10.2009 1 SITUATION ANALYSIS Zara Brand Wheel Fashionable clothes Varied assortment Trendy colors Feminine cuts Fashionable product lines for moderate costs Customer-­‐centered business Runway trends adapted for the streets Brand Essence Fashion-­‐oriented woman Trendy in every situaFon Feeling good about looking good Fashion -­‐ friendly Feminine Hot and trendy High-Street Fashion The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research 5 Keys of the Zara Business Model Store Teams Customer Logis4cs Design/ Produc4on The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research 5 Keys of the Zara Business Model Customer…

    • 2343 Words
    • 10 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Zara Market Segment
    • 354 Words
    • 1 Page

    Zara Market Segment

    Zara strategically opened its stores in leading cities with high population. Obviously it is related to Zara’s market segment. Though Inditex designs various similar fashion clothing brands like Pull&Bear, Oysho and Stradivarius, their targeted customers and market segments are not the same, but complementary. Zara targets its own market segment and accordingly has separate design, production and positioning strategy. Demographic segmentation plays a vital role. Zara’s market segment focuses on women rather than men. Specifically, its targeted customers are between 18-40 with mid-range income. Most of them are interested in fashion and hold a hectic lifestyle. Though they are fashion freaks they might not be affordable to the luxury couture and they may not focus on the quality. Based on this, what they expect particularly from the market is the fancy and trendy clothing with medium-priced and rapid replacement, which means the speed of design, producing and delivery is crucial. In order to satisfy their needs, Zara’s designers get their inspiration and design and then stylish clothes can be presented in every Zara store only fourteen days later, whilst, most fashion brands sell their clothes in four seasons. Lower price, moderate quality, fast and reliable delivery, wide range of fashionable products are the competitive factors of Zara. Such competitive advantages rely on the continuous creation and fast speed of shipping new products. To achieve these, Zara’s young designers design around 40000 new clothes per year and launch 10000 of them.…

    • 354 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Zara in Thailand
    • 263 Words
    • 2 Pages

    Zara in Thailand

    A survey was conducted with a sample size of 79 to test the significance of these issues and whether the Zara understands its Thai consumer base accurately. While all issues discovered from Zara were consistent with what consumers see as problems, Zara’s approaches to the issues are not what consumers look for. Lastly, recommendations were generated to resolve the three main areas of concerns. Mainly they are targeted to create more brand awareness and exposure, develop better means of communication with customers, adjust the level of expectations to make them more coherent, and minimize the cultural differences between Zara and…

    • 263 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Marketing and Malaysian Market
    • 1346 Words
    • 5 Pages

    Marketing and Malaysian Market

    Presently, Zalora Malaysia is the largest online fashion retailer in Malaysia that offers hundreds of local and international fashion brands ranging from the high-end local designers to mass-fashion labels. With many brands offered on the website, Zalora Malaysia is able to offer reasonable price for their products sold on the website to their customers as they focused more on local brands on their website. Other than that, Zalora.com.my provides attractive promotions where price of a product may be lower than the price in retail store and thus, gives great savings to customers.…

    • 1346 Words
    • 5 Pages
    Powerful Essays
    Read More

Related Topics