Challenges and Prospects in Advertising

Challenges and Prospects in Advertising
In advertising one has a diverse range of jobs to choose from, to suit one’s inclination, talent and personality. The choice of working in an organization that manufactures certain goods or provides certain services, to look after the advertising of these goods or services would demand a particular kind of skills and interests. One can choose to work in an organization that creates advertising and distributes advertisements through different media. In such an organization there is a wide variety of jobs calling for different types of skills and creativity. To make matters easier, one has to start with simple definitions. The manufacturer or provider of goods and services would be referred to at this stage as the advertiser or, may be, the marketing organization. The organization providing advertising services is the advertising agency. And advertising itself is the communication link between the product or service and the consumer. The media of course would include newspapers and magazines, radio, television, posters and everything that can be used to inform the customer about a product or service. Another expression that we shall be using at that stage is the market. After all, all goods and services are brought and sold in the market – not necessarily only a market or a fair, but also shops or retail outlets as they are called. In advertising we talk of the markets to mean really the consumers. The producer of goods or services markets its products and hence is referred to as a marketing organization. There are job opportunities in these areas in the field of advertising and advertising-related services. There is more. Today one can set up one’s own shop specializing in one particular area of advertising or advertising-related activity. This would call for a combination of many talents and different types of creativity.
Advertising in the sense of a communication link between a buyer and a seller or a producer and a