Chanel History and Competitors
CHANEL
Presented by: Jessica Bercier-History and Competitors Liu Paisha-Sasha-Industrial Analysis Liu Zheng-Leo-Globalization Shu Yue-Alice-SWOT Analysis
History
Gabrielle “Coco” Chanel
Started in 1909
Known for simple and classic looks
Chanel No. 5
Introduced in 1922
Still their most successful perfume today, nearly 86 years later
Coco Chanel
Connection with the Germans Fashion Oscar in 1957 Even after her death in 1971, she lives on as an icon to many in the fashion industry today. Chanel, post Coco
Industry Analysis
Global Issue
The profit shrink ,especial in cosmetics
Reason
Disorder competition in international market Current Situation France & US France : profit down from 2007 to now US: 0.8% growth in 2007
Worldwide *cosmetics sales increase just 3.6% in 2006, not a great change in 2007
Risks
High Duty In China, the customs added 60% to the cost of goods Different Concepts Compare western countries and China on perfume preference Fake Goods Difficult to distinguish
In every corner, especially in developing countries
Future trend
Pay more attention to emerging markets Some brands are just in developed cities, not yet found in small cities, or developing countries Reducing the price---- cost of good Currently, the cost is too high for average citizens who want to buy it Expand the man cosmetics market continually Currently, not universal like woman cosmetics
Chanel Competitors
Gucci
Based in the Netherlands
Specializes in clothing, cosmetics, shoes
Strong brand identity
PRADA
Based in Milan, Italy
Fashion leader
Known for its runway shows
LVMH
Louis Vuitton
Based in Paris, France
One of the oldest fashion company in the world
SWOT
Chanel Strength
Cloth Fashion haute couture luxury goods perfume jewelry watches beauty products
Presented by: Jessica Bercier-History and Competitors Liu Paisha-Sasha-Industrial Analysis Liu Zheng-Leo-Globalization Shu Yue-Alice-SWOT Analysis
History
Gabrielle “Coco” Chanel
Started in 1909
Known for simple and classic looks
Chanel No. 5
Introduced in 1922
Still their most successful perfume today, nearly 86 years later
Coco Chanel
Connection with the Germans Fashion Oscar in 1957 Even after her death in 1971, she lives on as an icon to many in the fashion industry today. Chanel, post Coco
Industry Analysis
Global Issue
The profit shrink ,especial in cosmetics
Reason
Disorder competition in international market Current Situation France & US France : profit down from 2007 to now US: 0.8% growth in 2007
Worldwide *cosmetics sales increase just 3.6% in 2006, not a great change in 2007
Risks
High Duty In China, the customs added 60% to the cost of goods Different Concepts Compare western countries and China on perfume preference Fake Goods Difficult to distinguish
In every corner, especially in developing countries
Future trend
Pay more attention to emerging markets Some brands are just in developed cities, not yet found in small cities, or developing countries Reducing the price---- cost of good Currently, the cost is too high for average citizens who want to buy it Expand the man cosmetics market continually Currently, not universal like woman cosmetics
Chanel Competitors
Gucci
Based in the Netherlands
Specializes in clothing, cosmetics, shoes
Strong brand identity
PRADA
Based in Milan, Italy
Fashion leader
Known for its runway shows
LVMH
Louis Vuitton
Based in Paris, France
One of the oldest fashion company in the world
SWOT
Chanel Strength
Cloth Fashion haute couture luxury goods perfume jewelry watches beauty products