Preview

Chapter 4 Case 1 E-Commerce Schneider

Good Essays
Open Document
Open Document
668 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Chapter 4 Case 1 E-Commerce Schneider
Ch 4 Case #1
Banner ads are small rectangular advertisements that when clicked upon will take you to the advertiser’s Web site. They vary in appearances and generally advertisers will try to be creative. Banner ads allow business to not only inform the viewer, but also to create interest. Oxfam decided against using banner ads in their advertising campaign for their relief work in Sedan for Ugandan refugees. They relied solely on email advertising; which ended up generating high revenue. Although this method was effective, I think they also could have done banner ads as well. Oxfam could have had showed pictures of the refugees as long with an enticing message to gather awareness for their cause. Although this might not generate as much revenue as the email advertising, it is good to be able to create awareness.
Oxfam decided to only use the email addresses that were already in their database. By not purchasing new email addresses, or borrowing from other charitable organizations, they are potentially missing out on revenue for the Ugandan refugees. By sending out more emails they are more likely to reach more people and thus spread awareness as well as more donators. One advantage to using only their email addresses within their database they also can learn who checks their emails, who donates, and also what strategies work within their already known supporters. An advantage to using email addresses from other charitable organizations is that it is already known they care about what is going on in the world and also would like to help support a good cause. By not taking advantage of every possible option to spread the word on the issue, it is a disadvantage for Oxfam because they could have spread awareness to other people than their supporters.
For Oxfam’s campaign, they used three different forms of content within their emails. The first email contained a photo of children in the camps. This is very powerful because a photo speaks a thousand words. People are

You May Also Find These Documents Helpful

  • Satisfactory Essays

    The emotional overload of the image means the picture of a young girl in torn and ill-fitting clothes. Showing people a picture of a young girl will make them feel sad and guilty. Oxfam promises they most likely do not include images because they don't want people to give just because they are sympathetic or guilty but because they truly want to help…

    • 367 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Mktg 420 Ex 2

    • 13286 Words
    • 54 Pages

    a banner advertisement is a paid advertisement that is placed on a site driven by editorial content.…

    • 13286 Words
    • 54 Pages
    Satisfactory Essays
  • Better Essays

    Unit 13 P1 Job Analysis

    • 1095 Words
    • 5 Pages

    *Advert-a paid/free announcement in newspapers or magazines, internet, TV or radio, etc. Which main purpose it’s to attract people and get their attention.…

    • 1095 Words
    • 5 Pages
    Better Essays
  • Best Essays

    E-commerce has origins that trace back to the mid 1900s. In these times very few organizations had access to the very expensive electronic data interchange (History of E-Commerce, n.d.). The information that was shared over this network gave birth to a new way for business communications and overall global reach. As the years rolled by, advances in communication technology coincided with business transactions as electronic commerce started to take form. The early 1980s saw the creation of communication networks for computers. Transmission Control Protocol and Internet Protocol (TCP/IP) was introduced during this time and revolutionized the way information was shared and sourced in business (History of E-Commerce, n.d.). This technology was seen in places like Germany and France where the use of phone lines and national broadcast mediums were used (Fletcher, 2002, p. 104). As an initial Business-to-Business (B2B) concept, this communication network had become very popular among household telephone subscribers and was offered as a free service with a subscription (Fletcher, 2002, p. 104). U.S. based Bell telephone companies tried this videotex technology as well but was…

    • 2336 Words
    • 7 Pages
    Best Essays
  • Good Essays

    The success of the French in North America was largely due to the associations they developed with the American Indians, and the fur trading that provided animal pelts that were in high demand throughout Europe. The French built missions and worked to convert the Indians to Christianity, they settled primarily in Canada and the Great Lakes. France attempted to pioneer several settlements throughout North America that failed because of war with other countries, bad weather and diseases. Even though the French population was extremely small compared to the English they were still a major contender in North America because of their relations with the Indians. The French had the support of American Indians in staggering numbers during the four wars with England.…

    • 547 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Advertisements are designed to attract public attention and patronage. There are many different types of ads. There are ads that promote goods and services, and there are also ads such as political campaign ads and non-profit health ads such as those ?Quit Smoking? campaigns. But no matter what type they are, ads serve one general purpose: to tell us where we belong in society.…

    • 1301 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Chapter 7 E commerce

    • 758 Words
    • 3 Pages

    QUESTION 1. Write a paragraph to explain and distinguish between a virtual community and a social networking web site.…

    • 758 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    The ability to attract volunteers and to raise money by approaching major hospitals, universities, private donors, and corporate organizations for donations helps serve the purpose for humanitarian efforts. Most food banks reply on the kindness of employees from large corporations to…

    • 527 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Primark and Oxfam

    • 2322 Words
    • 10 Pages

    Oxfam market themselves through their website and television commercials. This helps them get more attention from people and persuade them to donate to Oxfam. Oxfam also use direct mail. Oxfam also market through a sales orientated approach. For example direct sales.…

    • 2322 Words
    • 10 Pages
    Best Essays
  • Good Essays

    The advertisement is a vital part of the economy and the success of a business . Ads help consumers to find the goods or services of their needs . Advertising has different effects on people . They change their perspective on what is and what are not worth buying . Each advertisement changes the emotion of the viewer whether it being good or bad .…

    • 989 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers, or listeners, sometimes a specific group) to continue or take some new action and virtually any medium can be used for advertising. Commercial media can include wall paintings, billboards, printed flyers, radio and cinema ads, web banners, and countless other methods. The television commercial is generally considered the most effective mass market advertising format. By visually seeing the transition of how that person has been affected by the product, especially when you already feel inadequate, one will almost feel compelled to at least try that product hoping for the same results. Another channel used, though equally as effective, are the still photos found in magazines.…

    • 2013 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    • Universal standards: The technical standards of the Internet, and therefore of conducting e-commerce, are shared by all of the nations in the world.…

    • 2397 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    E Commerce Research Paper

    • 425 Words
    • 2 Pages

    Miller, R. K., & Washington, K. (2013). PART V: PRINT MEDIA: 22. BOOKS & E­BOOKS.…

    • 425 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Communication Campaigns

    • 1897 Words
    • 8 Pages

    • Ad campaigns usually try to get people to do something that will be fun or interesting, communication campaigns often try to get people to stop doing something they enjoy, or not start it in the first place (i.e., smoking).…

    • 1897 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Advertising:- a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future…

    • 3840 Words
    • 16 Pages
    Powerful Essays

Related Topics