Chapter Iv Marketing Research

CHAPTER IV PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

This chapter presents, analyzes and interprets the data gathered out of the instrument used in the used in the study presented according to the specific to the problems.

Table 1

Frequency and Percentage Distribution of Respondents According to Age

|Age |Frequency |Percentage |
| |(f) |(%) |
|16-18 |101 |29 |
|19-21 |136 |40 |
|22-24 |85 |25 |
|25 above |21 |6 |
|Total |343 |100 |

Table 1 showed the respondents profile as to age 16-18 has a frequency of 101 which accounted to 29% of the sample size followed by 19-21 which frequency of 136 which accounted to 40% and 22-24 has a frequency of 85 which accounted to 25% and 25 above had a lowest frequency of 21 with 6% of the sample size.

Most of the respondents were 19-21 years old which accounted to 40% of the sample size because the fourth year students dominated on this research but this would not affect the research study because the