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Chapter I
Chapter I
INTRODUCTION

Rationale Study An Online Buy and Sell has technical advantages aspect in the world of internet, including the design, advertising, and selling. It is being used now by many people, including those people who use internet in their daily lifestyle. Online Buy and Sell makes a big contribution in terms of advertising and producing more sale to its users. Providing services and endorsing is one of the main goal of Online Buy and Sell. As the technology charges, many people are still adapting techniques to produce more revenue. A lot of people are into online selling because of several reasons. One of these is that online selling reduces the operational cost since the transactions are done in the web. It automates the checkout, billing, payments, and other operational processes. Online system is available anytime, anywhere, thus it increase the traffic for the website. As for the customers they can choose the item they want anytime. Internet has done amazing things in innovating human life. The internet is known for communicating or meeting place of people around the world giving them a chance to get close together. One of the things people can do in the world of internet is to go shopping without going out of their house. Just connect to the internet people can explore the shopping world hassle free and less effort in going to the store. To shop on the internet has become an alternative for consumers since it is more comfortable than conventional shopping which usually attributed with eagerness, crowded, traffic, limited time, and any other factors that can disturb your shopping. Yet there is a wide variation on the level of acceptance and growth of electronic commerce in various region of the world resulting from the different internet characteristics. The current study investigates possible factors that influence people’s intention to use Online Buy and Sell.

STATEMENT OF THE PROBLEM
General
The purpose of this study is to

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