Characteristics of Electronic Eloquence
ELECTRONIC ELOQUENCE
According to Borchers (2012), persuaders must communicate in ways that reflect the consciousness, culture, and knowledge expectations of their audiences. Jamieson’s electronic eloquence emphasizes how persuaders adapt in the electronic age through establishing intimate relationships with the audience, an intimate style of communication traditionally used by females in oratory; and signifies the move of pathos.
She cited the television phenomenon, which brings intimacy to the living room of the people who are watching rather than those in the actual event being portrayed. Moreover, Jamieson also claimed that people value more ethos in the persuasion, the reason persuaders these days attempt to appear what people would most likely believe the embodiment of their causes should be: open-minded, compassionate, and as people of conviction. (Jamieson, 1988).
Electronic eloquence,according to Jamieson, has these five characteristics: personalization, self-disclosure, conversational style, verbal distillation, and visual dramatization.
The first characteristic, personification, is using an individual to embody the ideas of the persuader’s message is one way that persuaders build intimacy. Borchers said, “when persuaders tell stories of individual courage, for instance, they are personifying the values of courage and bravery. They are also creating a relationship with the audience beause the audience sees them as caring about the needs and values of the individuals they cite.” (Borchers, 2012). Politicians mostly use this characteristic in identifying and establishing rapport with their audience when they state real-life experiences of people who they claim to serve and help and how their actions could uplift these conditions.
In the second characteristic which is self-disclosure, the audience identifies with the experiences and convictions of the rhetor. By self-disclosing, the rhetor uses his/her personal, instead of professional experiences to
According to Borchers (2012), persuaders must communicate in ways that reflect the consciousness, culture, and knowledge expectations of their audiences. Jamieson’s electronic eloquence emphasizes how persuaders adapt in the electronic age through establishing intimate relationships with the audience, an intimate style of communication traditionally used by females in oratory; and signifies the move of pathos.
She cited the television phenomenon, which brings intimacy to the living room of the people who are watching rather than those in the actual event being portrayed. Moreover, Jamieson also claimed that people value more ethos in the persuasion, the reason persuaders these days attempt to appear what people would most likely believe the embodiment of their causes should be: open-minded, compassionate, and as people of conviction. (Jamieson, 1988).
Electronic eloquence,according to Jamieson, has these five characteristics: personalization, self-disclosure, conversational style, verbal distillation, and visual dramatization.
The first characteristic, personification, is using an individual to embody the ideas of the persuader’s message is one way that persuaders build intimacy. Borchers said, “when persuaders tell stories of individual courage, for instance, they are personifying the values of courage and bravery. They are also creating a relationship with the audience beause the audience sees them as caring about the needs and values of the individuals they cite.” (Borchers, 2012). Politicians mostly use this characteristic in identifying and establishing rapport with their audience when they state real-life experiences of people who they claim to serve and help and how their actions could uplift these conditions.
In the second characteristic which is self-disclosure, the audience identifies with the experiences and convictions of the rhetor. By self-disclosing, the rhetor uses his/her personal, instead of professional experiences to